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Thread: Is direct mail marketing still relevant

  1. #21
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    The key here is to TEST and TEST. It really depends on the type of business you are in. Some types of businesses, it works well, but not in every situation. You need to evaluate one metric, which is: does direct mail cost more to acquire a customer exceed their total lifetime value? If its more, then its not worth it. If its less, by all means scale up as fast as possible.

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  2. #22
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    Hi Jona,


    I believe that physical mail leaves a great impression on customers, since it could bring a substantial connection with the marketing material. Postcard marketing campaigns are a great way to get noticed for less money. I'm running a men's boutique specialized for selling casual clothing for the past few years. I tried a different technique to attract customers to my boutique. I asked the customers to bring the postcard into the store for a special discount. It was really effective! One major advantage of direct mail advertising is that it's highly targeted. I suggest you to include a special tracking code with each card mailing. So, it would be easier to obtain the response rate. Postcards are more likely to be read than other types of mail or advertising media.
    Last edited by Harold Mansfield; 05-15-2018 at 05:38 PM. Reason: Anchor text links dropped into the response. Removed.

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    Since you as of now have a web based advertising program, I figure coordinate mailing would supplement superbly. In a perfect world you are sending a focused on mailer to your average customers.

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    The genuine inquiry is... what is your offer?? What is the reason somebody will react to your post office based mail piece? Is it accurate to say that you are sending to a focused on list or to all the post boxes inside a couple of mile span of your business?

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    I think you should go for the email marketing of your business because it will enhance the output of your business.

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    Direct mail will be effective if the receiver is aware from your brand and this only shows that you are popular and established in the field.

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