Page 3 of 3 FirstFirst 123
Results 21 to 22 of 22

Thread: Is direct mail marketing still relevant

  1. #21
    Registered User
    Array
    Join Date
    Jul 2016
    Posts
    9
    Thanks (Given)
    0
    Thanks (Received)
    0
    Likes (Given)
    0
    Likes (Received)
    0

    Default

    The key here is to TEST and TEST. It really depends on the type of business you are in. Some types of businesses, it works well, but not in every situation. You need to evaluate one metric, which is: does direct mail cost more to acquire a customer exceed their total lifetime value? If its more, then its not worth it. If its less, by all means scale up as fast as possible.

    Test!
    Outsource all your BUSINESS MARKETING needs to our team of specialists!

  2. #22
    Registered User
    Array
    Join Date
    May 2018
    Location
    Toronto, Ontario
    Posts
    8
    Thanks (Given)
    2
    Thanks (Received)
    0
    Likes (Given)
    7
    Likes (Received)
    0

    Default

    Hi Jona,


    I believe that physical mail leaves a great impression on customers, since it could bring a substantial connection with the marketing material. Postcard marketing campaigns are a great way to get noticed for less money. I'm running a men's boutique specialized for selling casual clothing for the past few years. I tried a different technique to attract customers to my boutique. I asked the customers to bring the postcard into the store for a special discount. It was really effective! One major advantage of direct mail advertising is that it's highly targeted. I suggest you to include a special tracking code with each card mailing. So, it would be easier to obtain the response rate. Postcards are more likely to be read than other types of mail or advertising media.
    Last edited by Harold Mansfield; 05-15-2018 at 05:38 PM. Reason: Anchor text links dropped into the response. Removed.

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •