Is a Musang King gelato bar (90 ml) costing SGD10 too expensive?

[kennykhloh]

Dear forumers,

I'm sincerely seeking for some sound advice here and perhaps establish some business connection in singapore along the way.

I'm looking to export a unique type of fruit gelato to singapore and plan to sell it at SGD10 per stick / cup of 90 - 100 ml. Assuming I use the best ingredients and the taste is actually exquisite, and also I've got the packaging sorted out and all the necessary certifications and licenses, would it feel too expensive at that price point?

Apart from that, i'm planning to sell SGD7.50 per stick / cup (90 - 100 ml) for my D24 durian and cempedak gelato. Is the price point acceptable?

There's a unique positioning and durian flesh is quite limited due to demand from China, Taiwan, HK and even Singapore itself.

Appreciate any advice forthcoming from the forumers. Thanks.

[vangogh]

Welcome to the forum Kenny.

I'm not sure any of us will know what the right price is, especially since you're selling a unique product, but I'm sure we can offer some thoughts. I just searched a little and I found a wide range of prices for fruit gelato and ice cream. I saw as low as SGD4 and as high as SGD40 for 100ml, so I'm guessing SGD10 isn't too expensive. Are other people selling the same type of gelato you're going to sell? If so, that should help come up with a price.

I remember when I first started offering web design and development services, I had no idea what to charge. I spent a few evenings visiting the sites of designers and developers in my area and collecting pricing information. I called a few and asked roughly how much they charged and was able to collect a bit more information. With all the numbers I thought about how much experience I had at the time and what I needed to earn and arrived a price in the same range others were charging. Could you do something similar?

You might not find a lot of people selling the exact same product, but you should be able to collect enough information on similar products to help you set a price.

One thing to keep in mind is you can adjust your prices later. If no one is buying, then maybe you have to come down on price, but if you're selling a lot, you should be able to raise your prices.

Hope that helped.