We've been in the web design business for about 9 years (actually longer but 9 years as Ticode [pronounced tee-code]). We've been #1 for "costa rica web design" for years and several other good key phrases such as "costa rica seo" etc. Lately people have been finding our site for "web design". I figured this was a fluke of some sort because I haven't really been chasing that term but I guess there's enough juice in the "costa rica web design" to carry some weight because we're at #128 in Google for "web design" as of this morning (at least in the data center that points at Costa Rica).
Maybe I'll go ahead and place a few "web design" links out there and see how we do, maybe I'll break into the top 100?
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