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Thread: Best bang for my ad dollar

  1. #11
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    Quote Originally Posted by Steve B View Post
    I don't think it's doable no matter how small your market is. Unless you want to hire a couple kids to hand out business cards in a crowded parking lot. That's the only thing I can think of that would cost $100 or less.
    It is doable, you can get 5000 flyers or business cards made up for that amount. Now dispersing the flyers or business cards is going to take some legwork, which takes a lot of time. If you are just getting started sometimes that is your only option. That is what I did at the beginning. Its hard work but rewarding. Once you get the customers, retain them and you are on your way.

  2. #12
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    Okay so my target market are SMB's looking for a premium .ca domain at an affordable price. They are narrow in scope because the domain name will define a very specific market (ie. TourBus.ca). They can be broad in scope because any company worldwide looking to reach the Canadian market could benefit from our product. At the moment, they mostly find me through direct navigation and occasionally through organic search.
    I believe that there are numerous businesses which could benefit from a premium domain but are not even aware that they are available, let alone affordable.

  3. #13
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    Quote Originally Posted by lionize View Post
    Okay so my target market are SMB's looking for a premium .ca domain at an affordable price. They are narrow in scope because the domain name will define a very specific market (ie. TourBus.ca). They can be broad in scope because any company worldwide looking to reach the Canadian market could benefit from our product. At the moment, they mostly find me through direct navigation and occasionally through organic search.
    Domains are a tough sell. There are only so many possible customers for each one, and that's it.
    Very few Small Businesses even know domain brokers and resellers exist, and those that do aren't paying reseller prices.

    I don't see your market as being small businesses at all. I see it as being large businesses, marketing and ad agencies. THAT'S who buys domains for client websites, promotion and marketing campaigns. A Small Business will just register the best that is available and move on.

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    Quote Originally Posted by Harold Mansfield View Post
    I see it as being large businesses, marketing and ad agencies.
    If I were focused on selling I would agree with you, but because I am promoting a short term leasing option (should have mentioned this), I feel that the larger organizations would not be as interested.

    A Small Business will just register the best that is available and move on.
    This is true but with time they should quickly become frustrated by the poor results their weak domain provides them.

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    Quote Originally Posted by lionize View Post
    If I were focused on selling I would agree with you, but because I am promoting a short term leasing option (should have mentioned this), I feel that the larger organizations would not be as interested.
    Again, a tough business model. You'd have to have some stellar, premium domains to pull that off. Reasons why below...

    Quote Originally Posted by lionize View Post
    This is true but with time they should quickly become frustrated by the poor results their weak domain provides them.
    Marketing is more than just your domain. If you're the kind of business that can afford to lease a domain, you're probably also the kind of business that can afford to market ANY URL no matter what it is.

    Marketing campaigns today are unpredictable. Business have figured out ways around having the "perfect" domain, and instead are now creatively coming up with the marketing first and are registering phrases that match the campaign.

    Keyword domains are good for SEO, but what small business ( on a budget) is going to invest time and money in SEO on a leased URL? Let alone build a website on one?

    Also, type in traffic, the kind that industry keywords attract is really not that prevalent like it was 10 years ago. Very few people type in a URL like "movingtrucks.com", they instead type it in search to see what's available. The days of whoever owns the keyword wins, are over. "Cars.com" isn't popular because they have "cars.com". They are popular because they advertise on TV 24/7.

    There is no better example of that than sex.com. Once the most popular and expensive domain on the internet, back when people typed in URLs. Now, not so much because no one is typing in just "sex" anymore. The same with Poker.com. There are many players now that get far more traffic..because they have great marketing and part of that is creating a brand, not just having a generic keyword or phrase.

    I don't want to pour sand on your business model, I just think the whole domain lease thing kind of fizzled out a few years ago. As a small business, I don't see the benefit being so great that I'd spend money on it, unless like I said, you had some really stellar, cool urls...and even then, I wouldn't lease it. I'd make you an offer to buy it. If no sale, I'd move on.

    I'm sure there are exceptions, but again, only if you have some GREAT URL's and I still don't think it's sustainable for the long haul.
    Last edited by Harold Mansfield; 05-29-2013 at 10:30 PM.

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    Thanks for the help Harold, I appreciate it.

  7. #17

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    I agree with Harold. I would never lease a domain. If I don't have complete control of my domain, I don't want it.

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    Quote Originally Posted by billbenson View Post
    I agree with Harold. I would never lease a domain. If I don't have complete control of my domain, I don't want it.
    Bill the lease does not eliminate the possibility of purchase, it is simply a way to reduce the price enough to open up the market. Although you and Harold see no benefit to leasing a premium domain, that does not mean that others will not...fortunately for me. Why you would choose to register and completely control a bad domain instead of leasing a superior domain with limited control is hard for me to understand but your choice none the less. I would imagine leasing commercial land may have faced the same criticisms at one time.
    The truth is I am not asking whether you approve of my business plan or wish to lease a domain from me. I simply want to know the best way to reach out to those that would benefit from the use of a premium domain name at an exceptionally low price.

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    Quote Originally Posted by lionize View Post
    Why you would choose to register and completely control a bad domain instead of leasing a superior domain with limited control is hard for me to understand but your choice none the less.
    OK, your business plan aside for a second....I'm kind of bewildered with your tone that unless people lease a domain from you, then they have a bad URL.

    You don't have any "superior" domains or else you would have sold them for 4, 5 and 6 figures by now. "Superior" domains were purchased at least 10 years ago.

    Second, domain registration is $12. You're acting as if it's some big hardship to register your company name or something decent that you can market for your business. IT IS NOT.

    Third, I can see a lot about this is hard for you to understand because you have committed yourself to believing that type in traffic is still relevant enough for people to lease a domain just to have it. I don't care what URL you have, it can be beat it in the SERPS. Having an exact match domain is not guarantee anymore that you will be #1 in the SERPs...which is what people use to look for information and services. The search bar. NO ONE types in a keyword.com anymore to look for things. Google killed that noise 5 years ago.

    You also seem to be completely unaware of any other kind of marketing. A good marketer can make garbage brandable. In the grand scehme of things that a small business has to worry about with marketing, the URL is not where you want to dump a huge amount of money and definitely not worth leasing...unless it's just completely hideous of course.

    I have a LOT of experience in this area. I started in the web business brokering, leasing, and selling domains for someone with over 10k in his portfolio that he started building the first day of domain registration. Ever. In the world.
    So I'm not just saying these things to be argumentative.

    The last good deal I saw was "LasVegasEscorts.com" for $1500 mo. and that guy had that deal for years. But, not many people are doing that anymore. It's an obsolete methodology. And certainly not small business start ups.

    Now if you had domains like poker.com, cars.com, flowers.com and so on, you could probably do well with that business model. But not with 2 and 3 word combinations and phrases. A small business' money would be better spend owning their own domain, and putting that money into SEO and marketing. Small Businesses on a budget HATE being locked in to someone else controlling their destiny. It's a bad business move.

    Now, I say all of that to return to my original suggestion that most small businesses know NOTHING about all of that. Most small businesses also start on a budget. So to me, targeting people who aren't knowledgeable, and don't have the money seems like a waste of advertising.

    Also, something it took me 3 years to learn the hard way. Don't target people that you have to sell to. Target people that already know what it is and need your services. If you do that, you'll get fewer calls, but the ones you get will be closes. Not pitches.
    Last edited by Harold Mansfield; 05-31-2013 at 09:36 AM.

  10. #20
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    Quote Originally Posted by Harold Mansfield View Post
    OK, your business plan aside for a second....I'm kind of bewildered with your tone that unless people lease a domain from you, then they have a bad URL.

    You don't have any "superior" domains or else you would have sold them for 4, 5 and 6 figures by now. "Superior" domains were purchased at least 10 years ago.

    Second, domain registration is $12. You're acting as if it's some big hardship to register your company name or something decent that you can market for your business. IT IS NOT.

    Third, I can see a lot about this is hard for you to understand because you have committed yourself to believing that type in traffic is still relevant enough for people to lease a domain just to have it. I don't care what URL you have, it can be beat it in the SERPS. Having an exact match domain is not guarantee anymore that you will be #1 in the SERPs...which is what people use to look for information and services. The search bar. NO ONE types in a keyword.com anymore to look for things. Google killed that noise 5 years ago.

    You also seem to be completely unaware of any other kind of marketing. A good marketer can make garbage brandable. In the grand scehme of things that a small business has to worry about with marketing, the URL is not where you want to dump a huge amount of money and definitely not worth leasing...unless it's just completely hideous of course.

    I have a LOT of experience in this area. I started in the web business brokering, leasing, and selling domains for someone with over 10k in his portfolio that he started building the first day of domain registration. Ever. In the world.
    So I'm not just saying these things to be argumentative.

    The last good deal I saw was "LasVegasEscorts.com" for $1500 mo. and that guy had that deal for years. But, not many people are doing that anymore. It's an obsolete methodology. And certainly not small business start ups.

    Now if you had domains like poker.com, cars.com, flowers.com and so on, you could probably do well with that business model. But not with 2 and 3 word combinations and phrases. Any small businesses money would be better spend owning their own domain, and putting that money into SEO and marketing. Small Businesses on a budget HATE being locked in to someone else controlling their destiny. It's a bad business move.

    Now, I say all of that to return to my original suggestion that most small businesses know NOTHING about all of that. Most small businesses also start on a budget. So to me, targeting people who aren't knowledgeable, and don't have the money seems like a waste of advertising.

    Also, something it took me 3 years to learn the hard way. Don't target people that you have to sell to. Target people that already know what it is and need your services. If you do that, you'll get fewer calls, but the ones you get will be closes. Not pitches.
    Thanks for the help Harold, I appreciate it.

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