I feel sorry for the elderly who are frequently preyed upon and not up to date on things. Also, remember that not everybody is that up to date, particularly with computer stuff. That provides an opportunity for both the scammers and legitimate marketers.
I get Nigerian scam sort of emails all the time; mostly to buy products. My scam filter is location, real bad english, ask if you take a credit card in the first email, yahoo email address. I normally send a heavily inflated quote if I'm suspicious. I recently did a deal with Indonesia which made me nervous. Turned out to be ligit, so you can't always read a book by its cover.
But I get these emails every month. The people that get taken are the ones that are elderly and / or don't spend time on the internet.
Yes I agree, just like buying a bad stock everyone should do due diligence, but show me someone who never made a mistake and I'll show you a liar.
Greed is a big part of it though. Not just the scam artists, but the victims.
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