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Thread: Please Review Ad for ESP Home Services

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    Steve will your business make house calls to Costa Rica?
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    I'm only 5 minutes from the airport....
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    See it's not even that much of a trek.
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    Funny you should mention that. I definitely would love a legitimate business expense to Costa Rica. My wife and I took a great trip down there about 15 years ago. What an awesome place. I'd definitely go back.
    Steve B

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    You need to come and check my hot water heater. I want one of those instant "on-demand" hot water heaters. Mine is over 10 years old and rusty. How much does an on-demand HW heater cost for a 3BR 2.5 bath home? You can bring me one down in your suitcase...
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    The ailines would charge him for an extra bag
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  7. #27

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    Quote Originally Posted by Steve B View Post

    Take the following quiz to test your knowledge of home energy, safety, and preventive maintenance facts?

    1. How often should a water heater be drained for optimal energy efficiency and to extend its life?
    A. Itís not necessary to drain a water heater. B. At least twice a year.
    C. Every Month D. When it makes crackling sounds

    2. How much money will you save over a 5-year period by replacing just five 75w incandescent bulbs with 20w CFLís (assuming a daily use of 4 hours per day)?
    A. $50 B. $90 C $190 D. $425

    etc., etc.
    How about one more question in BOLD and slightly larger print. Something like:

    How much money will you save this year by calling E.S.P. Home Maintenance?
    A. Call today to find out!
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  8. #28
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    Default E.S.P. Rack Card - Version 2

    Below is a link so you can view the next generation of the rack card for E.S.P. Home Services. I took quite a bit of your feedback into account.

    www.derbysfence.com/ads/ESP%20-%20Home%20Services%20Rack%20Card-v2.pdf

    I think this has several improvements. My graphic artist did a great job finding the photo of the lady on the phone. Hopefully, this will be a little more of a "call" to action for them.

    Thanks for all the advice. I hope this is more successful than the last version.
    Last edited by Steve B; 01-16-2009 at 07:20 PM.
    Steve B

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    I know already let you know I like the new ad better and I'll pass on some thoughts. Forgive me if I repeat stuff I've already mentioned to you.

    The top is definitely better. Right away it's giving reasons for why someone should call and it's appealing to strong emotions. I wonder is placing your phone number right after the With One Call line would get more people to call. Just a thoght.

    I think the coupon stand out well. It pulls you right in. You might make the date something closer to now. The idea behind the expiration date is to add a sense of urgency. There's nothing urgent about 11 months from now so people might put it away thinking they'll call later. I'd make the expiration something much sooner. A week or two.
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    Good point on the expiration date, except then I'd have to order them 500 at a time instead of 5,000 at a time. As the year goes on, I'll get closer and closer to it
    Steve B

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