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Thread: What Are The Things A Good E-Commerce Site Needs

  1. #11
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    I'll tackle it from the other side. Many times people who do some investigation have a laundry list of functionality and add-ons that they want to make the site "cool", but time and time again they overlook the most basic things all together and get thrown for a loop when they don't have them:

    Detailed Product Descriptions, and sales copy for each - For some reason people think that they are going to wing it at the last minute. It takes time to come up with this stuff. Enticing someone to place an order is a skill. You can't half ass it. Each needs to be thought out carefully and tweaked for maximum effect. I can't tell you how many times I've heard, "I have all of that stuff in my head. When the time comes, I'll jut bang it out"

    Professional Product images - Again. Everyone thinks that they can take their own images just because the have an 8mpx camera on their smart phone, and their site is going to look just like Amazon. Instead it usually comes out looking like Craig's List. On Ebay you can get away with that. But on your own website? You had better be, or hire a professional. Preferably one that specializes in taking product or catalog images (yes there is such a thing).

    Some idea of branding and colors- The worst industry that I have seen for this are dog breeders. I don't know if that industry is stuck in a space time vortex or they all just copy off of each other, but for the most part, it's early 90's bad.

    Shipping - Small Businesses NEVER consider shipping when they are planning their eCommerce site. They all think they'll just grab Fed Ex or UPS and they will somehow magically be shipping at the same low rates as New Egg or Amazon. You will not even get close to those rates. I've seen failure to understand and configure shopping costs properly KILL a website and a business.

    A close friend of mine started an eCommerce site last year and she's already out of business. She never investigated shipping while planning everything else and never got it down to a manageable rate. Buyers would order one $20 product and pay $12 shipping. And for some reason she never asked me for help.

    So in my experience and opinion, it's not the bells and whistles that people neglect. It's the basic building blocks of online sales.
    Last edited by Harold Mansfield; 10-05-2012 at 04:26 PM.

  2. #12
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    Quote Originally Posted by MostHeather View Post
    I would say ease of use, affordability and ease of use! I found a great ECommerce solution that has increased my conversion rate 10 fold since changing over from an 'old style' shopping cart system. I'm VERY pleased with the form, functionality and most of all - the sales!
    Heather, I'm curious - what's the Ecommerce solution you found?

  3. #13
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    Quote Originally Posted by Harold Mansfield View Post
    I'll tackle it from the other side. Many times people who do some investigation have a laundry list of functionality and add-ons that they want to make the site "cool", but time and time again they overlook the most basic things all together and get thrown for a loop when they don't have them:

    Detailed Product Descriptions, and sales copy for each - For some reason people think that they are going to wing it at the last minute. It takes time to come up with this stuff. Enticing someone to place an order is a skill. You can't half ass it. Each needs to be thought out carefully and tweaked for maximum effect. I can't tell you how many times I've heard, "I have all of that stuff in my head. When the time comes, I'll jut bang it out"

    Professional Product images - Again. Everyone thinks that they can take their own images just because the have an 8mpx camera on their smart phone, and their site is going to look just like Amazon. Instead it usually comes out looking like Craig's List. On Ebay you can get away with that. But on your own website? You had better be, or hire a professional. Preferably one that specializes in taking product or catalog images (yes there is such a thing).

    Some idea of branding and colors- The worst industry that I have seen for this are dog breeders. I don't know if that industry is stuck in a space time vortex or they all just copy off of each other, but for the most part, it's early 90's bad.

    Shipping - Small Businesses NEVER consider shipping when they are planning their eCommerce site. They all think they'll just grab Fed Ex or UPS and they will somehow magically be shipping at the same low rates as New Egg or Amazon. You will not even get close to those rates. I've seen failure to understand and configure shopping costs properly KILL a website and a business.

    A close friend of mine started an eCommerce site last year and she's already out of business. She never investigated shipping while planning everything else and never got it down to a manageable rate. Buyers would order one $20 product and pay $12 shipping. And for some reason she never asked me for help.

    So in my experience and opinion, it's not the bells and whistles that people neglect. It's the basic building blocks of online sales.
    I just did a blog post for Stitches Magazine about the importance of good product photography, so that point really hit home with me, Harold. I hate bad product photography. It annoys me.

    Figuring out shipping before you set up the site is a good point and one I hadn't really considered. If you're a smaller company that can be very important.

  4. #14
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    Please check your PM, Kristine

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    Do share Heather
    http://www.pack-secure.com
    Packaging and Shipping Supply Specialists

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    Quote Originally Posted by MostHeather View Post
    Please check your PM, Kristine
    I did Heather, thanks.

  7. #17

    Default Here are some essentials must have to make your ecommerce site success such as

    • Good Experience for mobile users that mean’s your site should be responsive
    • Checkout process should be easy
    • Good quality images
    • Have a clear return policy means what’s your return policy
    • Product description should be in detailed
    • Where is your search box so that users can find more
    • Social media presence should be more important like on twitter, Facebook, Instagram and more.
    • Your ecommerce site should be secure
    • About us and contact us page should be available on your ecommerce site.


    These are the most important things that ecommerce site really needs.
    Getkart is an - online ecommerce site in the USA that provides the best experience to their users with these features so that users can get the best services from us.
    Last edited by Getkart; 05-05-2020 at 02:59 AM.

  8. #18
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    i will recommenced getting a business phone number and putting it on your website it help you to close lead faster and saves your time.

    6 Google Voice Number Alternatives You Should Consider this 2020

  9. #19

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    Anthony Constantinou says, "Easy functionality, good customer support, affordability and timely services, if all these things are provided by any e-commerce website, the success is sure."

  10. #20

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    I first check out the price, way of presenting the products, and responsiveness.

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