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Thread: Average Monthly Spending for Adwords

  1. #11

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    Quote Originally Posted by RitaCarrol View Post
    It all depends on what industry you are in. What's your targeted ROI? If you are selling a doll for $40, what's your profit? And more importantly what are you comfortable setting the CPA at? Google will often give new accounts $100 free in advertising, so see if you can apply for that. Here's a quick article I found- but I'm sure there's more out there.
    Well, lets not over simplify it. There are adwords things you need to do like setting cpc, budgets, etc. There are SEO things to do like selecting keywords, optimizing ads etc. There are website things you need to do such as landing pages for the ads. There are also a lot of different adwords strategies. The more competitive the industry the more difficult it will generally be, but most sites can show a profit with adwords if the proper work is put into it. Frequently it entails a lot of work.

  2. #12
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    AdWords spending has nothing to do with your industry, it has nothing to do with anything other than ROI, impressions, and your ability to handle the workload.

    Basically, if you are generating profit off your adwords spending, then you'll crank it as high as you can, which is limited by your ability to handle the amount of work and how many impressions Google gets for that set of keywords.
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  3. #13
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    I have tried it before and believe me, even if your market is not that competitive, to make a profit or break even, you need to spend at least $1000-$2000 per month. But always watch out for those keywords in the Adwords campaign that give you a higher conversion to start an SEO campaign immediately.

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    Alard - I've never once spent even half of that in a month and Google Adwords has been profitable for me for 70+ months in a row.
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  5. #15

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    I agree with Steve B. Like any kind of advertising it vary's all over the map; different markets such as local vs national; different products- competitive vs non competitive...

  6. #16
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    Price completely depends on how well it is being managed. There's no reason to let it become cumbersome or expensive.

    Additionally... it is completely scalable.

    My agency works with individual clients whose budget ranges from $200/week to the tens of thousands a month.

    If we can answer any questions about making it affordable and work well, feel free to get in touch.

  7. #17

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    With google ppc changing to google shopping on Monday, how do you think it will change search? I'm reading that many think it will kill small businesses. But won't organic search remain the same as always?

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    Organic is supposed to remain the same.
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