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Thread: Average Monthly Spending for Adwords

  1. #1

    Default Average Monthly Spending for Adwords

    I wanted to know what you guys think is a fair average to spend on adwords advertising, or does it really depend on the type of business. I'm thinking of doing it locally to begin.

    Thanks
    Henry Z. - Promotional Product Specialist
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  2. #2

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    Its a depends sort of question. If you are just starting out and it makes you more than it costs its kind of a no brainer. I used it for years and it certainly made me profitable far more quickly when I first started out. I also think it helped me get to a number one position in the G natural SERPS.

    While one person here says he found it very easy to set up and be effective for him in local searches, its my opinion that it takes a lot of work and knowledge to be effective in most cases. You really need to do most of what you do for on site SEO as well as using SEO techniques in your ads to be successful in a lot of cases. That can mean things like custom landing pages for ads etc.

  3. #3
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    I'm the one that thinks it's very easy to set up and be effective for a local situaion. I just encouraged a friend of mine to get started with it. He barely knows anything about computers other than checking his e-mail and searching the web. He also found it easy to set up for his local business.

    The answer to your question is that it depends too much to give a specific answer. Like anything else, it's a gamble and you have to anticipate how much your return will be based on the amount you will spend.
    Steve B

  4. #4

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    It makes perfect sense, I was going to set it up myself but got a few quotes from developers and even from people at google and said in order to be effective I was looking at $1000 to $1500 a month, I wanted to get an idea of what my budget would be doing it locally, It only sucks that I live in one of the largest cities....L.A.

    Thanks
    Henry Z. - Promotional Product Specialist
    Sign Cre8tions
    www.signcre8tions.com

  5. #5

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    Go regional within LA. Do some test ads. Play around with them within your budget to see what works. You can do things like just run them for a few hours in prime time for your product.

    I'm assuming its for the site in your signature. There are various objectives you can look for in adwords. One is finding quality keywords for your site. For example, lets say you write an ad and pay $1 per click (which to me is very expensive). But pay the $1 and let it run for a few hours during prime time. Then look at your site statistics. You will have searches that you probably never thought about. A bunch of new keywords. Now you are armed to write better ads with more targeted keywords that will cost you less money. Its not an overnight thing. It is faster than natural SERPS though.

    Be very careful or it can cost you a lot of money. Until you figure it out a bit, you will probably loose money, but that's part of the learning curve. Hunt around the webmaster forums for tips and tricks that people use.

    I cut my adwords off last august after running them for at least 5 years. Mostly because I have more business than I can handle at the moment with natural SERPS. I was spending about $700 per month at the time. But if they made one $2k order for me, that paid for the ad campaign. They easily did that and a lot more for me. It was profitable for me from day 1, but I had some good SEO knowledge and advice that got me started on the right foot.

    What are your web skills?

  6. #6

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    I will try that, maybe increase it little by little and see the traffic. I don't have much web skills, besides doing my site thats about it, any other work I may need I would hire someone. If you are talking about setting up adwords I think I can handle that I was thinking about starting on Monday.
    Henry Z. - Promotional Product Specialist
    Sign Cre8tions
    www.signcre8tions.com

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    For my experience, and in my particular niche, it's the banners that bring the best return of investment. I went of for years with regular clicks and I realized that for some markets you do it mostly to create the brand and to have a presence. Many company report that they just break even.
    Good luck.

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    From my point of understanding, Google adwords can be very expensive, especially if keywords competition are high.

  9. #9

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    Quote Originally Posted by natalia View Post
    From my point of understanding, Google adwords can be very expensive, especially if keywords competition are high.
    A well run AdWords campaign usually isn't expensive on a per click basis and can be very profitable. There is a lot of work that can go into a well run campaign, however.

  10. #10
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    It all depends on what industry you are in. What's your targeted ROI? If you are selling a doll for $40, what's your profit? And more importantly what are you comfortable setting the CPA at? Google will often give new accounts $100 free in advertising, so see if you can apply for that. Here's a quick article I found- but I'm sure there's more out there.

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