help with Adwords...im trying it again on a limited basis

[huggytree]

i have been ignoring Adwords for a few weeks now since it didnt make my keywords active....and guess what...they are now active

3 hits by 2 people...time spent says 0...cost $5.25....no calls on my end

water heater and a city name is the hot keyword

one had 833 impressions, but 2 clicks

anything i can do with that info? does it mean my Ad. is good?

[vangogh]

There's not a lot of info there to act on. 2 clicks in 823 impressions is pretty low. It suggests you either need to improve your ad to entice more clicks or perhaps improve the ads position. Do you know where your ad is currently positioned on average.

I just used Google's AdWords Preview tool to find one of your ads and I can a couple of things where you need to improve. I'm looking at an ad that below your company name and url reads:

Mukwonago's local plumber
Mukwonago Owned/Operated

The two lines are redundant. The second isn't giving any information that can't be figured out in the first line. You might not even need to mention Mukwonago since it was one of the keywords.

Instead you could do something like this:

Call for 24/7 plumbing repairs
Locally owned and licensed

The first line is a call to action. I'm not sure if you offer 24/7 service at the moment, but if not the first line can be changed. If you want people to call you then you have to tell them to call you. You want to use an action verb like a command. The second line provides some information about you that's designed to make people trust you more. First line call to action. Second line additional information to overcome potential objections to the first line. If it fits within the the character limit you could change the second line to

Locally owned and licensed in Mukwonago

though I'm thinking that exceeds the character limits.

The page you want to send people to with the add should clearly show a phone number and perhaps some information about the type of repair work you do. There has to be a connection between your call to action and the landing page for the ad. If someone clicks on your ad to call you they shouldn't have to search for the number. That should be one of the most visible things on the page.

Naturally you can't stop with the one ad. You want to do the above with every ad. Don't make all your ads the same. If you bid on a keyword for water heaters have the first line of the ad read call for water heater repair. Make that same connection between the keyword being searched and your ad copy. Google actually makes this easier to do by letting you use variables in the ad so whatever keyword is used gets placed in part of the ad copy.

Also try two different ads against each other to test them. Test the one above against

Call local and licensed plumber
24/7 water heater repair

You run both ads at the same time and Google shows you which is getting more clicks and costing less money. When enough data has been collected you can compare one ad the winner and write a new one to test against.

I know that's a lot of information to take in, but it's the basic idea if improving each ad. At the least take from this post the idea about writing the ad. Call to action followed by additional information and see if it works. Feel free to run an ad by us here before trying one if you want. There are enough copywriters here to help tweak it.