I don't know that alienating some has to be bad. You can't please everyone and sometimes what alienates one group brings another group closer to you. A good example is politics. If you write posts that are extremely liberal you'll likely alienate most if not all conservatives, but at the same time you gain a loyal following of liberals.
You have to be careful, since you could end up alienating one group without actually bringing the other group closer to you. Still if you try to stay in the middle you might not alienate anyone, but you might not motivate them much either or give them a reason to come back.
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