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Thread: tv ad

  1. #11
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    KristineS's Avatar

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    We use Pinnacle Studio as well for our videos. There is a learning curve to it, but once you understand it, the software allows you to do a ton of things with video.

    Alternatively, if you think you might use the place that made the commercial to make more in the future, you might just ask them for a copy of the commercial with the tag removed. They'd probably do it.

  2. #12

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    If what you have is the finished ad, and only the finished ad, and the crawl is part of the final edit, you can not remove the crawl. You have two choices:

    a) get the original project files, which ideally your editor gave to you on an external hard drive. The best person to create an alternate version is your original editor, who can simply re-render without the crawl
    b) your second option - which may be your only one - is to get an editor import/digitize the video. Then the editor will create a simple banner graphic - like a lower third - that has a call to action, your phone number, etc. You will probably lose some a little quality, but your unwanted 'date' will be covered with something useful - like a call to action.

    For future reference ***always tell your video producer / editor in advance that you will want the entire 'project' saved to an external hard drive*** The project is EVERYTHING, not just the finished video clip. This makes it cheap fast and easy to fine tune your video at will.
    Erich Toll, writer/producer, Denver video production, Colorado video production by Champion Communications.
    Enjoy my FREE video tips: corporate video production

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