I run into a lot of business owners who do their own marketing, etc. And invariably, many end up letting their personal tastes dictate their marketing direction.
For example, I know one business owner who lets his politics dictate what newspapers he advertises in. Another lets their taste in TV dictate what TV stations they advertise on. Another wouldn't have a website because he was a "local" business and said "What's the point? I never searched for a local business online"
Anyway, the saying I like addresses this - how your opinion really doesn't matter as much as you think it does. It's used in the radio business, and it goes something like this:
"Every song, no matter how bad, is somebody's favorite song"
Besides explaining why "I shot the sheriff" gets airplay, I think it's a good thing to remember.
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