There has been some interesting responses here. I think what i am really looking for is to still brand my company for the products and services that it provides. But additionally to brand myself and make myself known for what i can do, rather then singularly branding the business.
While i know it would probably be a pretty silly idea to brand myself as the business, more so because one of the big things that i look at is the value i am creating in the business, as an asset that could potentially be sold. I also see that i have talents outside the scope of the business, that could be put to good use not just for my business but for myself as well. In reality the branding may not really be to build a business or profit or even revenue but to build my image and to make it easier for me to make a move through the local and later on not so local business world.
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