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I agreed with most here.
Your target clients are home business owners,so you put a ad there,that's right.
But the most important things for you I think are creating a better ad and improving design skills.
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I think you're wasting your time and money on it. Bad target, weak ad (where's the value proposition that I can't say no to? Are you addressing something unique?). I think the guys above have mentioned them for the most part.
Maybe you should consider advertising on freelance websites like elance?
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