Yea, I would make sure that every page has its own SEO work. The more pages that you have out there working for you the better. Many times it is not only the main page that you want to work with, but also the deeper pages. Work on building links to those deeper pages as well with keywords that are easy to rank for. You may not get a ton of traffic but you will get some. Any visitor to your site is a good thing, especially if you are selling something. The key is to get them there and let your content do the rest.
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