I read a blog the other day and it stressed that giving things away was a good way to attract new business. And I have to admit that I am tempted by free things and may buy something from a website that is offering something free as opposed to one that isn't. For example, free shipping. Or buy one, get one free.
My website offers a free consultation, but what are they really getting? They would get a consultation for free whether I mentioned that on my website or not. So what could I offer for free? I haven't written any books so I can't offer that. If you all were looking for a bookkeeping service, would you even expect to see a free offer of any kind? If so, what would you like to see?
Thanks in advance for your answers.
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