Would You Pay This Much for an Ad?

[cbscreative]

Well $4 now compared to 20 years ago is more in line with everything else, but your $10 number seemed like a steep increase when I read it, and reminded me of other numbers I've heard. Not being a sports fan, I don't keep up with these prices too much.

[vangogh]

I wasn't sure what the cheap seats went for since I don't buy those anymore. I wanted to say $5 originally, but I wasn't 100%. Once I looked it up though there were $5 tickets to be had.

My real point though was that when people talk about how expensive it is to go to a game they often look at the high end of prices. It might be $5 for center field seats, but it will set you back a few hundred to sit directly behind the plate. Still an average family can still go to a game if they want.

Now I do think other sports charge more. You won't find $5 tickets for a football or basketball game.

[Ad-Vice_Man]

I've actually talked about this before... perhaps not on this forum... but from a cost per exposure perspective, $3Million for a superbowl ad is one of the most efficient ads available... however the "cost of entry" is beyonf what a small or middle market business can return on. But if you think of the multiple millions of dollars that Budweiser, Microsoft, Miller, Coke, Pepsi etc spend in a given year and the fact that they can and do sell to a national even international audience, as part of their advertising plan it makes alot of sense. how many cokes do you need to get a return on a $3,000,000 advert? 3,000,001 at a dollar a piece... I imagine Coke has no trouble getting a return.

We talk about this alot on this forum... the cost of the ad versus the cost per exposure and the Return on investment. Usually it's the other way around. the low "entry cost" ad, that barely reaches anyone and persuades few. This is the same model... just in inverse.

[KristineS]

When you look at it from that perspective, it does make more sense. You're right, large companies with national or global reach could attract enough customers to make a decent return on the investment. Plus the Super Bowl ads are the only ads I know of that are reviewed and discussed in other places. So not only do you get the actual airing in the game, you usually get collateral discussion in other places.

I guess, from my perspective, 3 million is a lot of money. From Coca Cola's perspective, it's a drop in the bucket.