The key when competing against the big boys is two things. First, get 3 to 5 long tail keywords. Long tail keywords will usually be 3 to 5 word keywords. Sometimes you may find a two word keyword you can rank for right away but not likely. So if you would like to rank for "wire Mesh", go to google keyword tool to see if terms like "aluminum wire mesh" or "silver wire mesh" has traffic worth going after. I personally want at least 1000 searches a month. In number one position you will get half of those and maybe about a quarter of that if you make it to number 3.
Optimize your SEO for those keywords. Once you got that done, spend LOTS of time getting proper backlinks. You want backlinks associated with your site. Spend the time to get 1 quality one over 10 cruddy ones. Make sure you use appropriate anchor text. It's important to do this work. It's the work that will seperate you from the wannabe's.
So even though you may not be big, you can be agile. Its not a matter of beating the big guns, its a matter of finding your piece of the pie and holding on to it. Good luck and feel free to ask me questions.
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