We're getting closer with 4square and other in store applications. Facebook is going to be a part of it, I think...and Twitter to a certain extent, but it's not like spam or anything creepy the way I see it. It's just people talking and sharing and the business owners who are truly passionate about their business and are saavy enough to communicate that love through expertise sharing will continue to shine...as they always have...through word of mouth. Just a bit more directed because now the local business owners are part of the conversation...it's a place full of opportunities :-)
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