Just because someone has multiple pages, doesn't mean they have multiple profiles. From what I have seen FB has been really good at catching multiple profiles, particularly with opportunist that start profiles with disposable email addresses with the intention of flipping pages...unless you are doing that, there really is no reason to do it. They have even lowered the requirement for a custom URL down to 25 fans, from 100. They are making it really easy for people to operate within the T.O.S.
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