we have built a great mailing list,which is key for our marketing.....we have always gotten this list in a nice zipless fashion....from every check we get......
the last few years we see the new shopper is way less likely to write us a check and whips out a credit card.....and we dont have a system for getting her address....dh says a more expensive creditcard program could get it for us...not too likely....and we arent very good at getting her to sign up for the mailing....we never had to before..
i feel like we are missing a lot of good names.....we have about 4000 on our list and do first class snail mail 4 times a year...with great results..
am i missing an easy way to get these missed names?
ann
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