Aaron those are great commercials. I assume it's two commercials back to back in the video.
You come across well and I really like the way you show specific hats. Mentioning the celebrity associations is a nice touch too. I can see how that would work to bring people into the store.
Did you ever think of adding the video prominently on your site? I think it could do well to help bring more customers in through the site. I see you have old commercials in there if you dig, but I'm thinking featuring the video more prominently. Normally I'd say it would be ideal on the home page, but it wouldn't really fit in with your home page. A link to it on the home page could probably be added without too much trouble though.
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