im not sure what you mean by monitoring or how you could do it...but i would definitely like the information.... you could make a lot smarter buying decisions if you knew all that..... ...but i dont see how, in a big general situiuation....like how was business in the last quarter, when so many things are happening at once......
i go a lot by customer feedback...i hear about facebook all the time so i know the customers are involved with us and its working...and free!!! and ive heard about the tv some too....but in general i believe in long term ads and all that...
it woiuld be easy if you were just advertizing one thng in one place.... but thats not our situation...
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