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Thread: Facebook's bid to rule the web as it goes social

  1. #11
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    I'm not surprised by any of this. From the very beginning the internet was poised to be the the marketing and advertising equivalent of the second coming of a savior. Back when TV was beginning to take shape, the public was thrilled about the technology and having "free" entertainment in the home...marketers were chomping at the bit because they could now advertise to people in their living rooms, and ever since they have spent billions trying to fine tune the metrics...and now they have all but perfected it.

  2. #12
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    Yeah, but it can still get creepy at times. I think most people don't care for the idea of having everything we do watched. Most of us still expect a right to some level of privacy. The marketer in me wants to be able to collect as much information as I can, but the consumer in me wants to be able to surf and shop and do most other things without having to keep looking over my shoulder to see who's following.
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  3. #13
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    thats happening to me a bit too...kind of custom commercials just for me....im like spider and figure anything i do on the internet is public...its probably not just google....or wont be soon...
    ann at greenoak www.greenoakantiques.com

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    It's definitely not just Google. And in some respects having ads personally targeted and delivered to us isn't a bad thing. I'd rather see ads for products I might be interested in that ads for products I'm not interested in. There's a line somewhere though that I don't want companies to cross when it comes to how much they know about me and watch me for the purpose of delivering ads.

    As far as everything on the internet being public I don't think it's so clear cut. If you post something somewhere in a public forum like this, then sure it's public. How about the email address you used to sign up? Is that public too? Does that mean you'd all be ok if I sold your email addresses to anyone who wants them? I'm guessing you wouldn't like that. You put it on the internet though, so does that mean it's now public?

    How about when you send an email to a friend? That travels over the internet so does it mean it's ok for anyone who can capture what's in the email post the contents somewhere? Or what about when you make a purchase. Your credit card information is on the internet so does that make the information public? Again I'm pretty sure we'd agree that information isn't public.

    I don't think the internet automatically equals public. There are public and private spaces online the same way there are public and private spaces offline. We all expect if we drop a letter in an envelope and take it to the post office, that it will arrive at its destination unopened and unread. Sure there's a possibility someone will open and read the letter, but I think we expect it's private communication. We trust the post office to be responsible. Why is that any different than when you send an email to someone? Shouldn't all those that deliver the email be held to the same level of responsibility? Shouldn't we have reasonable expectations that the email will arrive unopened and unread?

    If you sign up for an account at Facebook shouldn't you be able to expect they won't share your email address without your permission? If you set things so what you do on the site is private and meant to be visible only to a few friends, shouldn't you be able to expect only those friends see what you do?

    I'm not suggesting that everything you do online should be private. Things offline we may not realize are also shared. If you have a discount card with your supermarket they're tracking all your food purchases for example. However I don't think the argument that if it's on the internet it's automatically public makes any sense.
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    Here's what I don't like about this personalizing concept. If one does not search much, or otherwise don't expose themselves much, the personalizing must be totally erroneous. I don't use Google to search for anything I want. The only times I use Google is to see if I can tell what other people are searching for. So the 'picture' that Google has of me is totally distorted and so any personalizing they do for (supposedly) my benefit, is way off base. Making the results worse, not better.

  6. #16

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    And would you be terribly surprised if the FBI or other govt ententes are getting info from google?

  7. #17
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    I hope they are selling it. Because, as I have said before, I don't trust Google one little bit and use them as little as I possobly can, but I have invested in their stock!

  8. #18

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    I don't feel like quoting the previous posts for the following paragraphs, but this should still make some sense:

    Facebook isn't about networking; it's just a place where people brag about their unexciting lives. And hearing Facebook say they want to replace Google reminds me of Coldplay announcing they want to be the next Beatles. Ain't gonna happen - and it makes them sound completely out of touch with reality.

    From a marketer's perspective, e-mail is still used for communication more often than social networking sites [source: eMarketer] and still provides much, much higher ROI than social marketing. It's only redeeming quality is building existing customer relationships, but there are plenty of other ways to do that as well... And if the advertisers aren't on board, Facebook doesn't grow.

    Google's new Instant Search is a stellar (and subtle) attack on sites like Yelp and Facebook Local by giving instant results while better detecting and serving local content. People will be able to find the information they're looking for much more quickly, eliminating the need for middlemen.

    Also, privacy is dead; get used to it. The irony, of course, is that while Google is a strong advocate of net-neutrality, they are the only ones capable of single-handedly ending it.

    Fun times!
    Last edited by SiteSciences; 10-29-2010 at 01:26 AM.

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    Facebook isn't about networking; it's just a place where people brag about their unexciting lives.
    That depends on the person using Facebook. Not everyone is just bragging about their lives and even if they were and you followed them then that's still a form of networking.

    Google's new Instant Search is a stellar (and subtle) attack on sites like Yelp and Facebook Local by giving instant results while better detecting and serving local content. People will be able to find the information they're looking for much more quickly, eliminating the need for middlemen.
    Funny. I found Google Instant slowing down my search so I turned it off.

    Also, privacy is dead; get used to it.
    Umm…no. Privacy only dies if everyone accepts it no longer exists.
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    I have a Facebook and LinkedIn link on my website. I'm hoping it will attract clients. And I want to know how many people like my site.

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