I probably said this is a previous post, but I get 10 jobs from the internet for every job I get from the 5 different yellow pages I am in (that's is really the ratio - not just an estimate). I just increased my bids on Google's Pay Per Click yesterday as part of my - "if it works, do more of it" strategy. In my case, my product is high tech so it may lend itself a bit more to internet marketing than some others. But, the direction the yellow pages are going is quite obvious so you might as well get going on the internet stuff. I have to do both in order to make my phone ring often enough to survive.
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