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Thread: Single person business

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    Default Single person business

    Hi!

    Well, I've been doing computer servicing for almost two years now. I've only too advertising seriously since last year. I've been wondering how to advertise if you're a one person business. Using 'we' gives people the impression that it's an experienced business.

    So, simple question. If I had to say that I do computer repairs should I use 'We fix computers', or 'I fix computers'. Not necessarily this phrase, it's just an example.

    Thanks
    Regards,
    Daniel

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    Quote Originally Posted by Dan F View Post
    Hi!

    Well, I've been doing computer servicing for almost two years now. I've only too advertising seriously since last year. I've been wondering how to advertise if you're a one person business. Using 'we' gives people the impression that it's an experienced business.

    So, simple question. If I had to say that I do computer repairs should I use 'We fix computers', or 'I fix computers'. Not necessarily this phrase, it's just an example.

    Thanks
    That's always a tough one that I go back and forth on my self. In my case, I can and will do most of the work, although I have others that I can call on to outsource specialized services so on the "company" website I use "we". On my personal website (just me as a freelancer) I only promote the serves that I can do without outsourcing any work, so on there I use "I".

    I know everyone doesn't have multiple websites, so I would say that if it's truly just you, then there is nothing wrong with saying that. Single person businesses usually make that point by titling the business in their name.

    You don't want to give the impression that there are others, if in fact there really isn't...someone may call you on it and that would look unprofessional.

    JMO of course.

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    If you are a single operator but have incorporated your business, the corporation is a separate entity in law. So, there are two of you when talking of the business - you and the corporation. Thus, "we" is in order.

    If you are a sole proprietor with business associates, as Harold described, then "we" again would be appropriate, unless you say things that would appear to bind these associates -- "We promise ..."; "We guarantee..."

    If you are a sole proprietor and work alone, then it would seem "I" would be more accurate, especially if you are makeing specific statements. If you are speaking generally, or in non-specific terms, I think the Royal "we" would be okay.

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    Many thanks for your reply

    Most of the time I try to use the business' name, but it's not always possible. So, thanks again
    Regards,
    Daniel

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    I prefer when possible to avoid the dilemma.

    (Keep in mind these are just off the top of my head examples and are not likely to be much good without tweaking...)

    Get your computer fixed by Company name (would work well and get around the I and we)

    You'll love the convenience of talking directly with our technician on site, saving you money by reducing downtime and travel.

    Just keep in mind that you are trying to answer the prospects question "What's in it for me?"

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    I think using 'WE' is usually better...most people want to do with business with large/stable companies....using 'I' sounds like what it is...

    its a business decision and goes along with your marketing and business model or concept.

    sometimes using 'I' may be better....i choose to use WE and everything I do i make my company look like its large and been around forever...it suprises everyone to find out im a 1 man company....they all find out. i dont hide it...

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    I'd say it all comes down to honesty. It really depends on how many people are working on the project. Since I do all the work for my business, I use "I", and that's the way I prefer to use it..

    Sometimes I'll see people using the word "we" when they post, and I would tend to steer clear of them (given that in most communities, only one account per person is allowed).

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    I'm with James on this. When I first started I did use 'we' and company name to make myself appear larger. All that happened was I got a lot of requests for projects that required more people than me to work on. It ultimately led to the wrong kind of clients approaching me.

    There's nothing wrong with being a one person business and people will be happy to work with a one person business. In fact many people prefer to work with a small one person business than a larger company. A one person business has a lot to offer that a larger company can't, like a personal touch.

    I think it's best to be honest and be who you are.
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    I would also vote for being honest about how many people you have on staff. I think most consumers are savvy enough nowdays to realize that bigger isn't always better. They also know that often paying for a "we" company means paying for overhead and unnecessary weight that may not be useful.

    I'd just be straightforward. Being an "I" instead of a "we" might lose you a few jobs, but I'm betting it will win you a few jobs as well.

  10. #10

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    Quote Originally Posted by Dan F View Post
    Hi!

    Well, I've been doing computer servicing for almost two years now. I've only too advertising seriously since last year. I've been wondering how to advertise if you're a one person business. Using 'we' gives people the impression that it's an experienced business.

    So, simple question. If I had to say that I do computer repairs should I use 'We fix computers', or 'I fix computers'. Not necessarily this phrase, it's just an example.

    Thanks
    haha i do that we thing. i run a car parts business and its just me and when people call i tell them yeah we will be right over to take a look and they are like oh well how many people are you sending over? I tell them well it will be just me. sometimes they are like oh well i dont want to bother you as the president of the company if you are all booked up. i tell most people the deal but sometimes its funny to act a lot bigger.

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