Business owners, are you aware of that ONE THING your customers appreciate most about your service?

It may be the questions you ask your customers prior to a sale. Or, possibly the choices you offer for their particular interests that better connects you with them.

Whatever that ONE THING is, thatís your service value. Marketers call it the Unique Value Proposition (UVP), however, itís more important that youíre aware of what it is customers appreciate about your service.

Why? Because this ONE THING is why they come back. Itís why existing customers tell others and why theyíll leave glowing reviews. Itís also why you can charge more (versus the race to the bottom approach).

Your ONE THING should also be an essential part of all your marketing.


If you have your ONE THING, youíre set! Make the most of it in everything you do and how you promote your business. If you donít have that ONE THING, create it and cherish it.