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Thread: Need help in Growing Business

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    Default Need help in Growing Business

    I heard about digital marketing, but don't know much about it. Anyone know what it is and how it helps for increasing my business revenue? Any advice is much appreciated.

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    I may have advice but can you be specific when you write DIGITAL MARKETING?

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    Strategic partnerships are crucial to business growth. I see this in my industry, which is business lending, but it applies to almost any business.

    For example, at Lending Express we partner with over 50 business lenders and financial services companies to help our business customers access the right funding solution. We match small businesses with the best lender from our partners and even offer alternative financing solutions to businesses that donít yet qualify for a business loan, for example, through one of our credit card partners or personal loan partners.

    Tip: Be selective about who you partner with. We choose each partner with care and partner only with the top, most reputable lenders. No matter what your business does, make sure to partner only with businesses that share your values and best complement your business.

    How Partnerships Can Help Your Business Grow

    • Value-add to customers - partnerships bring value to customers by widening their scope of products or services, giving them more options and making them more likely to buy from you.
    • New customer base - you can expand your customer base by gaining access to your partnerís customers or leads.
    • Cross-marketing - youíll be marketing your partner and vice versa, giving you each new marketing channels with minimal effort.
    • Brand awareness - by partnering with a business with a solid reputation or well-known name in your target market, youíll be able to boost your brand awareness too.
    • New markets - if you partner with a business thatís already well-established in a new market you want to target, youíll get a foot into this new market without being an unknown.

    Case-Studies of Strategic Partner Success
    Fintechs are leading the way when it comes to partnerships. It seems as though every day a new partnership is emerging, for example, Square partnered with eBay in 2018, offering loans to eBay online merchants.
    Whether you have an online business or brick-and-mortar store, you can find ways to form strategic partnerships and boost your business.

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    Apart from the promotion, you should also evaluate employee's performance time-to-time for further progress. And, about promotion, social media marketing stands second to none.

  5. #5

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    I've got to be honest, I've never found social media particularly useful in my line of work. I'm sure others have cracked it, but on a cost benefit analysis, both in time and money, it's never been as effective as other methods

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    Quote Originally Posted by JackAbram View Post
    I heard about digital marketing, but don't know much about it. Anyone know what it is and how it helps for increasing my business revenue? Any advice is much appreciated.
    Hi Jack,

    Although some marketing, both online and offline, programs depend on your product or service, along with your service area. However, here's a few core must-haves in regards to online marketing.


    1. Google My Business Listing
    This is a free service and extremely important.It's based off your location, if they come to you, or you go to them, along with keywords, description of your business, your contact info and it shows up in Google web search and maps.


    2. Facebook and Instagram ads
    Organic social reach is one thing, but paid is an entirely different thing. Paid social ads allow you to target people by interest, job titles, location, etc. For the purposes of contacting you (call-to-action), link to your website for appointment, landing page or other specific call to action.


    3. Use of a Blog
    Blogging off your company website can be a simple tool to increase your chances of being found by the right folks in the right area. Because it's highly searchable (use your website SEO/Google settings within your blog to utilize keywords and keyword phrases), create numerous blog post of case studies and how it helped solve a specific problem, or your company process, unique offerings, etc..

    Hope this helps as a start.

    Stephan
    www.roarmarketingbootcamp.com
    Stephan Longo

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