When a successful serial entrepreneur has time to relax between projects, their thoughts may fold in on themselves and wander towards the special combination of values that helped them achieve so much. Entrepreneurs are highly organized people, and many, consciously or not, hold to a personal methodology or modus operandi which informs their continual push to challenge the status quo. The most successful and therefore celebrated entrepreneurs will even have enough momentum to expect that these thoughts will be well-received by the public, and so their next project inevitably turns into a book.

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