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Thread: How can I find the perfect keywords to rank for?

  1. #1
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    Default How can I find the perfect keywords to rank for?

    How can I find the perfect keywords to rank for?

  2. #2
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    There is no perfect.

    You won't get anywhere trying to find keywords just for the sake of traffic. The game is to attract the right target market for the products and services that you have to offer.
    What's "perfect" for someone else, is not the right direction for you. Every business or website is different.

    What is your product or service?
    Where are you located?
    Who is your target market?
    Last edited by Harold Mansfield; 01-03-2019 at 05:38 PM.

  3. #3

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    Use long tail keywords with high search volume. Long tail keywords are easier to rank and to get traffic.

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    Quote Originally Posted by davidlee21 View Post
    Use long tail keywords with high search volume. Long tail keywords are easier to rank and to get traffic.
    This is pretty much standard now. If you try and just target "cars" you'll get eaten alive by a few dozen companies who have more money than you to stay at the top and keep you back 4 pages.

    Long tail keywords are simply phrases that best describe exactly what you are offering. Instead of just "cars" you'd target the specific type of cars that you sell. "Lincoln town cars", "used German Imports" and then your sub pages should be optimized to reflect each specific model... to give more detail so that it all works together. So if you're well optimized you should have indexed links such as "....cars.com/used-german-imports/1995-BMW-(model)". With each page having optimized content, tags and images specific to the page. Each part of your URL/each page (with content) is an opportunity to be found for that. NOT trying to rank every page for the same exact phrase. That won't work and you're shooting yourself in the foot.

    And that's the key, it all works together. ALL of the pages and content on your site work together. It's not just about the home page and one keyword anymore and hasn't been for a very long time. Trying to attract general traffic because you think a few conversions will magically luck up on your site is an exercise in futility.

    With that said, there is no "easier". It all requires work and building a complete picture...design, content, syndication, images, partnerships, social media, links, articles and so on.

    Without spending money on targeted advertising, keyword or key phrase targeting is about 10% of the overall picture...although choosing the wrong keyword and phrases to target can be 100% of the problem and is like throwing your site down a hole and expecting someone to find it through pure luck. Attracting traffic that just for the sake of having numbers with the hopes that some of it will magically convert is a waste of time and money.

    Your target words and phrases are built FROM the content, goods or services that you sell. Not the other way around. And yet it's still just the starting point. It alone will do absolutely nothing. So asking which keywords to target without any knowledge of all the other stuff is like asking what's the best size shirt to buy without knowing anything about your height, weight and body type.
    Last edited by Harold Mansfield; 01-04-2019 at 04:22 PM.

  5. #5

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    I Completely agree.
    Even getting ranked for long tail keywords is difficult but its easier than short tail keywords.

  6. #6

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    For new websites, focus more on long tail keywords with high searches. Its easier to get ranked than short tail keywords. While finding keywords always keep customer in mind, what they will search for particular products or services.

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