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Thread: Why Social Media Marketing is needed for business ?

  1. #11
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    Quote Originally Posted by Katane View Post
    How important is social media for business success? In a recent poll, 46% of consumers use social media in making purchase decisions. When almost half of all consumers rely on social media, it is extremely important to not only be on social media, but to use it to convey the right messages that will lead to consumers choosing you over the plethora of available options.
    if you don’t have a steady stream of content, then your page is going to be filled with dead air. For a platform like Facebook dead air can be a day or two of zero content. For Twitter and its rapid pace, dead air can occur if you’re not posting more than 3 times a day. If you don’t have a steady stream of content, your page will look dead and your audience will just move on.
    Your content needs to achieve one of three things: be entertaining, informative or helpful to potential customers. If it’s not doing one of those things then you need to rethink your content strategy. Also, be sure to mix it up and offer some variety. Nobody wants to be sold to in every post they see. The best format is to offer two pieces of entertaining, informative, or helpful pieces of content for every sales pitch you make.
    But when you take stats like that, which are general, and try to apply them across the board as if it applies to every business and every situation...that's where people start getting into trouble and start getting frustrated when it doesn't work for them the same way it works for say...Nike.

    "46% of consumers use social media in making purchase decisions. "

    ALL purchasing decisions? Or just certain types of products? Every demographic? Or just millennials? Exactly where are they doing this consulting? What platforms? Are you talking about peers or product reviews?

    The distinction is important for that electrician in Rhode Island. You need to understand more than just a few stats in a passing article to determine if it's the right strategy for you and your target demographic.

    I'm not saying social media isn't viable. What I'm saying is that it's not going to be beneficial to everyone and every kind of business.

    Something else to think about: Remember a couple of years ago when EVERY brand was tagging all their media advertising with "Join us on Facebook"? That big push by everyone to grow followers, remember that?
    They don't do that anymore do they? Ever wonder why?

    I think when you understand both sides of the coin...why it works for some, and also why big brands have stopped pushing follower growth and dependence on the social platforms they way they used to, you'll have a more balanced attitude of the pros and cons based on your specific goals.

    Last thought, if you think more followers means more potential customers you will find that it doesn't. It's part of a strategy. Not the whole strategy. I'd focus on all the other stuff first or else whatever you do on social media will be half assed.

    JMO of course.
    Last edited by Harold Mansfield; 01-17-2019 at 02:02 PM.

  2. #12

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    Here are few views of how Social Media Marketing is important for Business:


    1.
    Improve Rankings
    Social media is a vital factor in calculating and analyzing the website rankings. SEO strategies are continuously varying and therefore it is better to optimize the website and regularly update the postings. By sharing content on social media, brand signal is sent out to the search engines and it enhances the validity and integrity of the business.

    2.
    Increase Traffic
    Social media helps increase traffic for the website. It can be done by sharing content and giving viewers the reason to click through the ads. The more quality content you share, the more inbound traffic it can be generated.

    3.
    Brand Authority
    Brand authority and customer satisfaction play a major role in making business powerful. By constantly posting on social media and regularly replying to the queries, a positive image about the brand is created among the customers. Then, later, you can further make advertising done by the genuine customers to appreciate the products and services through their testimonials.

    4.
    Customer Satisfaction
    Social media plays a vital role as a communication platform. They create a voice for the company and help improve the overall brand presence. Customers appreciate the modified reply rather than computer generated answers. A personal message is perceived naturally and plays a great role in enhancing customer satisfaction.

    5.
    Enhance Loyalty
    Social media presence makes it easier for the customers to figure out your brand. This, in turn, enhances customer loyalty and help increase the customer base. It develops a bond with them and acts as a leading platform for promotional campaigns.

    6.
    Cost-Effective
    Social media marketing is the most cost-effective way of marketing. It retains greater ROI by just investing a little amount. It further increases conversion rates to a higher level.

    7.
    Enhance Brand Awareness
    Social media is an essential piece of digital marketing strategy. It increases awareness about your brand, and boost leads. You can get started immediately and start off the campaign right now.

    Final Thoughts…

    Social media acts as a crucial part of business marketing and get started engaging with your customers instantly. It has proven to be the wise business move for companies of small-scale, across the world. Why late? Start your marketing now and enhance your Business Branding right away.

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