We do business worldwide from our web site. I can't say I put all that much effort into overseas business but we probably do 150K in export business or more.

I do think there are two scenarios. One is when you have a product with worldwide demand. The other is when you have a product that you want to sell in other countries. In the first case they will find you. In the second it may be a tough job.

I do have a page on my website that I call "worldwide" and I do have photos on that page from Russia, England, Guam, Japan, Iraq, and more. Perhaps that helps draw in international business.