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You mentioned not being sure of target market or price point. Why not try college campuses? I know I went to a school that was normal hot weather at the end of summer when you start the fall semester and then got freezing cold and wind chill made things unbearable. College market works because kids have less money to spend on multiple jackets and you have the opportunity to come up with licensing deals with universities to put their logos and sports teams on them.
Of course this all depends on getting your cost structure low enough to make it feasible for volume sales to large numbers of not-so-wealthy students. Good luck!
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I like your business idea and i hope you known how to make such Jacket. Once you made the jacket, the remaining thing is its marketing.
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