Aaron, great post!
It's funny I should read this now, right after a prospect contacted me out of the blue and said, "Karen, do you have a newsletter? I'd like to subscribe." I had to respond that no, I did not.
My biggest challenge right now is finding the time to produce valuable content that would be of benefit to my list.
I heard one expert say that his weekly blog posts are his primary source of content and that his monthly newsletter is basically snippets of content from that blog.
I know that I just have to MAKE the time to do this very important aspect of keeping my brand in front of my clients and prospects. One of the ways I am working toward this goal is by gradually expanding my own business by increasing my team.
Great reminder, Aaron. Thanks!
Bookmarks