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Thread: Need help determining market share

  1. #1

    Default Need help determining market share


    I'm trying to figure out the best way to estimate the market share of a specific industry. To start with an example, let's say the oil and gas industry. I live in Calgary Alberta, so I'm focused mainly at the city or province level.

    I understand there's different ways to define a "market share", but I'm more concerned with how to find the numbers. I've done some googling and there doesn't seem to be an all-encompassing publicly accessible database that tells you the market share of industry X in area abc in the year 20XX, so I'm at a bit of a loss knowing where to look to get semi-accurate numbers to start.

    However, I did find this site: Bad Request

    This shows a pie chart breaking down the GDP of Alberta by industry. Is GDP split up into industry a good hard stick to estimate market share? What other ways are there of estimating marker share? What other sites on the internet might help me along here?


  2. #2
    Registered User
    tallen's Avatar

    Join Date
    Dec 2012
    New Hampshire & Maine


    According to the linked data, the "mining,quarrying,oil and gas" industry had about $78 billion in sales, representing a 27% share of Alberta's overall economy. If "Joe's Drilling" (hypothetical) had $1 billion in gross revenue (if they are a public company, that information could be found in their annual report), that would be about a 1.3% share of the "mining, quarrying, oil and gas" market.

    From the context and the way you have phrased what you are asking, it sounds to me like you are trying to determine the overall size of a specific market (e.g. the oil and gas industry), rather than a "market share?"

  3. #3
    Web Consultant
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    Aug 2008
    Las Vegas
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    Government websites have specific research in these areas. So do Universities. It may take some time to find, but I'm positive a government like Canada has these records, and entire teams of people who study it and put it together. The information is out there, unfortunately I can't tell you exactly where to find it. But at least knowing it exists gives you confidence you aren't wasting your time looking for it.


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