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Thread: Have You Considered Online Video?

  1. #1
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    Default Have You Considered Online Video?

    Here's a blog post I wrote giving ten reasons to consider online video for your business. I'll just post the body and spare you the intro and ending:

    Cost Effective – You can buy an HD camera to make videos yourself that can easily be uploaded to the web for around $200, granted you don’t need any editing. Even then, there are plenty of low cost options for inexpensive editing software but come with a learning curve. If you don’t have time to direct and edit your own masterpieces you can get a clean, professional business video for as low as $599 for a :60 video. This is a far less expensive alternative to a TV spot and can reach a targeted audience. Larger online video campaigns requiring creative, production and social media (viral) marketing are also a very cost effective way of reaching an audience. The most effective videos are funny, informative, unexpected and memorable.

    Fewer Restrictions – Speaking of TV spots, they can be heavily regulated by the FCC, but not so much for online videos. Content can be up to your discretion . The length of the video is up to you as well. You can have a video over 3-minutes or exactly 53-seconds if you so incline, like this one.

    Reach – Nearly 152 million U.S. Internet users watched an average of 111 online videos each this past April. 152 million! Watching about 111 videos a piece! The total amount of views there is roughly…a fajillion. The point is that there are a lot of eyeballs that you do not want not seeing your product/service.

    Visual Learners – Remember the saying “actions speak louder than words?” Well, that definitely applies to online videos. Why just talk about your products and services when you can just as easily demonstrate them? I can’t speak for everyone, but when I come across an article and in the bottom corner it reads “1 2 3 4 next page” I’m very likely to not read it. However, if that same article was broken down into a 4-minute video then I’d gladly give it a gander. Not only can you demonstrate your product, but also your expertise. Again, you can write out in long text how to replace a car battery, but being able to see you do it offers viewers more assurance of your capabilities.

    A Great Sales Tool – According to comScore, the number of online shoppers who watch online retail product videos before buying a product grew 40% from January 2008 to January of 2009. Shopping online can make people wary since you don’t get to examine and inspect the product first hand, so the next best option is to watch an in-depth product video on it, which eases shoppers’ minds.

    Stimulating Multiple Senses – Online video allows you to take in information both visually and audibly. There have been cases where the visuals were so tantalizing I practically tasted the product. That’s tackling three out of five senses. Not to shabby for only one medium, not to mention there’s no extra cost for hitting the extra senses.

    Sharable & Engaging – An online video can be uploaded to multiple video sharing sites, and with the embed code it can be placed in various locations such as blogs, social networks, forums and more. In a lot of these locations people can leave comments and discuss the video generating buzz. Depending on the content and presentation, this will hopefully compel people to pass the video along which means free advertising and publicity. Score!

    Long Lasting – Once uploaded to the web an online video can live forever, continually promoting your business, which in essence means the video can pay for itself and then some. Other marketing mediums like TV, radio and magazines require you to buy spots. After your budget is gone so is your ad. But your online video ad conveniently sits in YouTube, Facebook, Digg and so forth for FREE.

    Competitive Advantage – Even with all its great numbers, online video is still relatively new as a marketing tool. Only a handful of companies are integrating online video into their marketing mix. Therefore, you can be ahead of the curve, take advantage of its benefits and gain an edge over your competitors.

    Video Search Optimization – Video can help your search ranking! Most video sharing sites allow you to tag your online videos and proper tagging them will help with your business’ search results. Plus, it doesn’t hurt that YouTube (the #1 video sharing site) is owned by Google (the #1 search engine). I’m just sayin’.
    SpotZero - Online video and social media for your local business
    SpotZero's Contest - Win over $2,500 in online video & marketing. Ends 8/14/09.

  2. #2

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    I agree with your comments. Online Video is one of the best ways to launch a new product. I managed over 10,000 views for one video on youtube, which is a good start for any product. Making it go viral is more difficult though!

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    Arrow Additional marketing tool for your video

    Yeah, sometimes making a video go viral can be extremely hard with a niche market, where you have to wait for the audience to eventually find the video. We are now pushing video ads out to local audiences using our ad network. We are letting users pop in the embed code for the video along with some text for the ad, url to a website, and set the location and radius for the ad to show up in. The banner ads cost a flat $0.25 per click (the video then pops up and plays on top of the publisher's website) and $0.25 per click on the link to the advertiser's website.

    We think this is going to be extremely effective for getting those hard to 'viralify' videos out there. What do you think?

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    PocketCents, nice website and model. How do you estimate the budgets for your advertisers? Do you place a limit on the campaign? Also, do you ever work with flat fees for a campaign based on an estimated total clicks?

    SZ
    SpotZero - Online video and social media for your local business
    SpotZero's Contest - Win over $2,500 in online video & marketing. Ends 8/14/09.

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    Lightbulb

    Quote Originally Posted by SpotZero View Post
    How do you estimate the budgets for your advertisers?
    With a flat fee service we don't have to estimate budgets. What we do is buy up space or partner with the right publishers to get the traffic we need to fill any size budget. It's our own ad network, so we try to maximize the CTR by keeping ads down to the local level to satisfy both the advertisers and publishers. We still have national and global advertisers, but they tend to have lower CTRs.

    Quote Originally Posted by SpotZero View Post
    Do you place a limit on the campaign?
    No. The advertiser sets his/her own budget.

    Quote Originally Posted by SpotZero View Post
    Also, do you ever work with flat fees for a campaign based on an estimated total clicks?
    We are a pay per click service. And our clicks are always $o.25.

    I see your business is along the lines of helping people advertising with online video also. We do pay out commissions for advertisers that are referred to our network or you could also manage many advertising accounts under one company account. If you're interested, check out our agent section, , or contact us and maybe we can help get some videos out into the world together.

  6. #6

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    Video marketing is a sure way to go these days. With people having a short attention span, video is a great way to deliver a short powerfull message, better than a 3 page sales letter. Youtube has really revolutionise they way we use videos.

  7. #7

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    So true. Why bother reading throughout a lengthy article when you could lay back and watch the same content on video comfortably, and take much lesser time?

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    one thing that i have heard of online videos is that Google crawler just loves them... i guess that is why there is flood of videos in all the major tube sites now a days

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    Great article, SpotZero.

    In addition, for those of you who are camera shy, you can also upload PowerPoint presentations and/or pictures/photos with voiceover/music, etc. on places like YouTube, your blog, your website. (Even LinkedIn accepts PowerPoints.)
    Karen Braschuk
    Virtual Assistance: Office Support 911
    Transcription: Simply Transcripts

  10. #10

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    Videos are a great way to drum up business and gain client loyalty. You can inform your potential customers and gain their attention in ways that your competitors cannot.

    It is also easier to get your youtube video ranked highly in google than it is to optimize your site. Google loves Youtube.

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