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Thread: Attracted so many new customers, we had to turn people away. How we did it…

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    Default Attracted so many new customers, we had to turn people away. How we did it…

    This is my second post - and it’s a long one.

    Full Disclosure: I have a selfish motive for sharing this… no I’m not trying to sell you anything.

    I’m going to share with you exactly how I flooded a local business with more new customers than they can handle. They were swamped with so many new customers they had to turn people away and refer them to competitors!

    If you have a local business, you should copy this idea - like tomorrow. I’m going to share with you exactly what I did.

    What is my selfish motive?

    Over the years I have read countless articles about the power of giving away your BEST information for free without expecting anything in return. The theory is that when you do this, somehow it will come back to you - most of the time not ‘directly’. Instead ‘indirectly’ through other people in the future. Call it karma if you will.

    Still not sure how much I believe this, though I do believe it to some degree. I’ve heard a lot of stories and I want to put it to the ultimate test. I want to give away my best information to as many people as possible and see if anything significant happens.

    For the past 10 years I have successfully helped businesses grow and attract new customers, and what I’m about to freely share with you has worked better than ANYTHING else I have ever done… ever. My client literally increased annualized revenue by $1.2 million in less than six months - at a cost of only $7,500.

    This is literally the BEST idea I have had in 10 years. So I’m going to test this karma thing out by freely sharing with you my most successful idea ever. I plan to freely share this on as many forums as possible to make my test more effective.

    By the way...

    I’m NOT going to share my company name.
    I’m NOT going to share my company website.
    I’m NOT going to post my company contact information.
    I’m NOT going to hold back any “secrets” and ask you to pay for it.

    My point is… I’m not here to try and sell you information, coaching, training, whatever.

    Anyways, here is the most successful idea I’ve ever implemented for a client. If you have a local business, you should definitely go do this.

    You should organize a “Ladies Eat Free” event in your city. During the event, every lady in your city can receive a free meal at any local restaurant that participates in the event. The restaurant covers the cost of the food.

    In order to eat for free, ladies must visit the restaurant with a guy. The guy can be their friend, father, brother, boyfriend, husband, co-worker, son, uncle - doesn’t matter.

    The guy pays for their own meal, but the lady eats for free. Ladies must present a voucher to get their meal for free. The voucher can be printed from their computer.

    Here is how you can get a TON of new customers...

    Build a special website just for the event. Promote your company on the website. Tell everyone the event is sponsored by your company. Talk about your company and give everyone your contact information.

    Lastly, require everyone to sign up for your email list in order to receive the vouchers that must be presented at the restaurants.

    68,234 people signed up for our email list when we did this and my client got a TON of exposure.

    This is in a city of 279,000 people. Word about the event spreads quickly. Who doesn’t love free food?

    You will have both guys and ladies signing up for your email list. Guys sign up so they can take out their dates or their wives without having to pay for their meal. And obviously ladies sign up so they can get free food.

    If you organize this event, people all over your city will know your company. Your company will become very popular in the area. People will love you and thank you for organizing such an awesome event.

    Do this and you’re going to receive a flood of new customers without wasting money on advertising that doesn’t work. My client is a dentist. He got so many new patients, he had to turn people away. He even had to refer people to his competitors! It was freakin crazy.

    His annualized revenue increased by $1.2 million in a very short time period - less than six months from when I organized the event for him.

    Here is the icing on the cake:

    You now have thousands of people you can email any time you want to promote your company. Just be careful not to spam them.

    As the event sponsor, you should be emailing everyone on the list during the event. You should be emailing them about different things related to event, all while promoting your company at the same time.

    For example, you should email everyone during the event to “remind” them not to forget to attend. Promote something about your company in the same email. Email them again towards the end of the event to “remind” them the event is about to end. Promote something about your company in the email.

    Email them again after the event is over to “thank” everyone for attending. You guessed it, you should also promote something about your company in the same email. Once the event is over, get creative about reasons to email everyone. Just be careful not to spam them with blatant advertisements.

    That’s pretty much it.

    You should definitely do this… like tomorrow. Seriously.

    You can literally attract as many new customers as you want. It doesn’t matter what type of local business you own. This will work for you too.

    I have never seen this done before. The opportunity is wide open. When I got the idea, I said to myself, “this is freakin brilliant!”

    I did everything for my client, including building the website for the event, convincing local restaurants to participate, and marketing the event.

    Convincing the restaurants to give free food to the ladies was time consuming and a little challenging, though I got it done. Maybe I can come back and explain more about how to do that.

    Marketing the event is very important too. You have to market free stuff just as much as stuff that costs money. Though once a good chunk of people know about the event, the word spreads like wildfire.

    I could very easily charge companies to train them how to do this, though as I explained above, I decided to test this karma thing by freely sharing it rather than charging for consulting as I normally do.

    This is the best idea I ever had for a client. As they say, my client is laughing all the way to the bank.

    If you have any questions, feel free to ask. I will do the best I can to answer your questions.

    Brandon

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    So this plan really hinges on the restaurants being willing to offer free food to the women. Without them, your customer is broke (68,234 people x $15/meal = $1,023,510 or half that if the number includes both men and women) or quite possibly bankrupt.

    Without the goodwill of 3rd parties this plan falls flat on its face.

    So I challenge you, come up to my area. Work this plan for me and if you can turn $1.2M annualized over the next 6 months I'll give you double (in US dollars and not CDN dollars) what the other guy did.

    Edit: I forgot to add that I'm within 2 hours of 5,000,000+ people.
    Brad Miedema
    Fulcrum Saw & Tool

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    Quote Originally Posted by Fulcrum View Post
    So this plan really hinges on the restaurants being willing to offer free food to the women. Without them, your customer is broke (68,234 people x $15/meal = $1,023,510 or half that if the number includes both men and women) or quite possibly bankrupt.

    Without the goodwill of 3rd parties this plan falls flat on its face.

    So I challenge you, come up to my area. Work this plan for me and if you can turn $1.2M annualized over the next 6 months I'll give you double (in US dollars and not CDN dollars) what the other guy did.

    Edit: I forgot to add that I'm within 2 hours of 5,000,000+ people.
    Hey there.

    It is not really "goodwill" on behalf of the restaurants. They actually benefit tremendously. Here is how:

    The guy has to pay for his meal and the lady eats for free. So it's basically like the restaurant is offering a buy one get one free deal. In exchange, they get a ton of people will try their restaurant.

    On the vouchers, it states that the lady and the guy must get the same meal. With some restaurants, you can choose from a list of meals that have the same price. This ensures that the guy doesn't get a $5 appetizer while the woman gets a free $30 dinner. They would lose money that way, obviously.

    If they both get the same meal or a meal of a equal price, then it's simply a buy one get one free deal. Tons of restaurants were willing to do this with us once they fully understood it.

    By the way, everyone didn't storm a single restaurant as in the example you gave. There were lots of restaurants participating.

    We're actually doing another Ladies Eat Free event mid-October until mid-November. This time I'm doing it to bring attention to The American Red Cross, not another business.

    You said you are within 2 hours of 5,000,000+ people. Does your company serve people 2 hours away? If so, dude you can make a killing. What do you do exactly?

    Brandon
    Last edited by BrandonLewis; 10-01-2016 at 01:01 AM. Reason: Added more clarification

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    Not really a new idea, but a decent means of advertising. However, your initial post reads like an infomercial. It also overstates the possibilities and understates the work and costs required. Also in today's climate, you need to nix the boy/girl requirement. Otherwise, this will go from advertising to a PR nightmare.
    HouseView™ - The leading real estate site for South East Missouri. Follow us on Twitter @HVOL.
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    Boy/girl huh. I see gay protesters having a great cause. I don't see it as anything new. I see restaurants with a buy one get one free offer all the time except they don't require it to be a boy-girl situation.
    Ray Badger, Turbo Technologies, Inc.
    www.TurboTurf.com www.IceControlSprayers.com

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    Hey TurboGuy,

    I'm Malik. I read your post and congrats on the success man. I'f possible, i'd like some business advice. Hope you don't mind helping me out with some info. I basically market for my boss and i'm looking for more sales. I sell Kiddie Rides. Do you know anyone or anywhere people that would love to buy or how I can start getting plenty of kiddie ride sales? Thank you man. Your honest advice would be highly appreciated.

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    @nealrm and @turboguy

    Never said it was a completely new idea, though the idea is definitely unique. Yes BOGO deals are nothing new, though we presented it a different way in the form of ladies eat free, rather than BOGO, which makes it new. It got everyone very excited.

    Also, I see where you are coming from regarding potential bad PR, but that never happened. We got good PR and everyone was happy.

    Brandon

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    This is actually a very old idea. It's most commonly done with "Kids eat free" to attract families.

    Great that you "came up" with some marketing, but you leave out a whole lot of variables. First and foremost, cost. It costs something to be able to pull this off. You have to be willing to lose the cost of the 2nd meal unless you're raising the cost of the first. You also are filling up your restaurant with 2 tops, instead of 4 tops and groups, and making half as much money on them.

    In the grand scheme of things families will have a higher check average than 2 people on a BOGO date. BOGO people drink less, don't order desert unless it's part of the deal, don't order apps, and generally tip less.

    I'll give credit that it's one way to build a list. But you also have to know what it costs to run a promotion and what the target return on investment is. You can't just throw food out of the window and call it a success because people signed up on your list. And THAT'S how most business people look at it.

    Do you have any actual numbers of the food cost during this promotion? Labor cost increase to work the promotion? Waste? Other operating expenses during the promotion? Overall, how much more did each restaurant spend to build an email list, and what's the return on the investment AFTER the promotion was over? What's the response rate of that list?

    It's not something that will work for everyone, across the board because every business isn't looking to attract BOGO customers.

    There are a lot of things to take into consideration depending on your area and target market.

    And that's the other side of the story besides cost. It's about targeting your right customer. Building a list based on a giveaway may get numbers, but how much is that list worth if they're only interested when you're giving something away?

    Again, good for you. But don't get ahead of yourself that you've discovered something new in restaurant marketing. Your people built a big list, as one would when you give stuff away... but how much did it cost them?

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    Quote Originally Posted by Harold Mansfield View Post
    This is actually a very old idea. It's most commonly done with "Kids eat free" to attract families. In the grand scheme of things families will spend more per check than 2 people on a date, especially if they are relying on one meal being free.

    Great that you "came up" with some marketing, but you leave out a whole lot of variables. First and foremost, cost. It costs something to be able to pull this off. You have to be willing to lose the cost of the 2nd meal unless you're raising the cost of the first.

    I think it's great that you did this one thing and had success. I'll also give credit that it's one way to build a list. But you also have to know what it costs to run a promotion and what the target return on investment is. You can't just throw food out of the window and call it a success because people signed up on your list. And THAT'S how most business people look at it.

    Do you have any actual numbers of the food cost during this promotion? Labor cost increase to work the promotion? Waste? Other operating expenses during the promotion? Overall, how much more did each restaurant spend to build an email list, and what's the return on the investment AFTER the promotion was over?

    It's not something that will work for everyone, across the board, nor is every business looking to attract BOGO customers. And that's the other side of the story besides cost. It's about targeting your right customer. Building a list based on a giveaway may get numbers, but how much is that list worth if they're only interested when you're giving something away?

    Again, good for you. But don't get ahead of yourself that you've discovered something new in restaurant marketing.
    Thanks for the response Harold, but you didn't read the full post. My post had nothing to do with restaurant marketing.

    My client was a dentist. We didn't lose anything. We are not covering the cost of the 2nd meal - the restaurant is. Giving away the food costs us zero. My client's only cost was to pay me to organize everything.

    Also, I could argue with everyone whether it's a "new" idea or not. All ideas are variations of similar ideas. So nothing is really "new". But show me links in 10 cities within the United States where someone has organized a Ladies Eat Free event.

    Hint: You will not find them.

    Everyone acted like it was the coolest thing they ever heard of - the consumers that is. It was quite funny actually.

    Whether it is "new" or not is besides the point and completely irrelevant. The idea worked and will continue to work. Period. Doing it again soon.
    Last edited by BrandonLewis; 10-04-2016 at 04:07 PM.

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    Quote Originally Posted by BrandonLewis View Post
    Thanks for the response Harold, but you didn't read the full post. My post had nothing to do with restaurant marketing.

    My client was a dentist. We didn't lose anything. We are not covering the cost of the 2nd meal - the restaurant is. Giving away the food costs us zero. My client's only cost was to pay me to organize everything.
    It cost someone something. So how did you get the restaurant to agree to the cost of giving away food? What was in it for them?

    Quote Originally Posted by BrandonLewis View Post
    Also, I could argue with everyone whether it's a "new" idea or not. All ideas are variations of similar ideas. So nothing is really "new". But show me links in 10 cities within the United States where someone has organized a Ladies Eat Free event.

    Hint: You will not find them.
    Just because something isn't in Google doesn't mean it has never existed. Also I typed in "Ladies eat free" in Google and a crap load of restaurants and promotions came up. There are ladies nights, free apps, free wine, free admission promos all across America. It's as old as restaurants and bars.


    Having worked in hospitality for over 20 years, I've run every promotion you can think of. Ladies nights, Canadian money at par, kids eat free, coworkers eat free, lunch for 2, dinner for 2, free slot play...you name it. Each and every time cost was figured out and there was method to the madness.

    Casinos will run these kinds of specials, but their ulterior motive is to get you inside walking past the slot machines. Or as similar to your case, to sign up for a players card so that they can now market slot tournaments and other things. Things with a much higher profit margin than food.

    Quote Originally Posted by BrandonLewis View Post
    Everyone acted like it was the coolest thing they ever heard of - the consumers that is. It was quite funny actually.

    Whether it is "new" or not is besides the point and completely irrelevant. The idea worked and will continue to work. Period. Doing it again soon.
    I'm not discounting that customers thought it was cool. Of course they did. You're giving away free stuff. Not hard to get people to like that.
    I'm still questioning the cost. It's a little strange that you have no idea what it costs people or how you get them to agree to the cost.

    Anyone can come up with ideas when they don't have to worry about real numbers. To run this kind of thing simply to build an email list is expensive. Since you don't have any real numbers on what it costs to run, and what the ROI was for the people who it cost, then I'm not seeing how you're calling it a success. As you said, "everyone loves free food" so that part is easy. But someone had to pay for the food.

    If the success was getting other people to pay for your list building then I guess that is a success.
    But how much longer will you be able to pull that off before the restaurants realize this costs them more money than it's worth? This is why you need to know numbers. To know if what you're doing is actually sustainable and worth it to everyone involved to continue it.

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