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Thread: Trade Show

  1. #11
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    Theres a whole art to it for tradeshows.
    It's definitely worth it though.

    I can't think of another channel where a large number of self-pre-qualified buyers would just show up.
    The best times are when a buyer have stopped returning your cold calls
    and you cross path during a show - makes for a hilarious and awkward conversation!

  2. #12
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    Quote Originally Posted by SteveStrait View Post
    Theres a whole art to it for tradeshows.
    It's definitely worth it though.

    I can't think of another channel where a large number of self-pre-qualified buyers would just show up.
    The best times are when a buyer have stopped returning your cold calls
    and you cross path during a show - makes for a hilarious and awkward conversation!
    +1

    And if you pre-qualify those people before the show with a cold call, and ask if you can drop by their booth, they will of course say yes.
    When you get to the show, you already know their name/who you need to talk to, and most will remember talking to you before.
    Because you can address them by name and reference your call, they will give you some time, even if you are there to sell to them.
    P.S. Want to ride the coattails of your most successful business competitors?
    Get a Free Competitor Report Here

  3. #13

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    Quote Originally Posted by SteveStrait View Post
    The best times are when a buyer have stopped returning your cold calls
    and you cross path during a show - makes for a hilarious and awkward conversation!
    I can so relate to that! Glad to see it's a "rule" for everyone!
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    Alexandra from forklift parts

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