Page 2 of 2 FirstFirst 12
Results 11 to 19 of 19

Thread: Help marketing new bookkeeping service!

  1. #11
    Registered User
    Array
    Join Date
    Feb 2013
    Location
    Ontario, Canada
    Posts
    1,393

    Default

    Quote Originally Posted by americanmailprofits View Post
    Quote Originally Posted by Harold Mansfield
    Here's some honest truth about "word of mouth". It's a lie. ....
    I disagree with this tremendously. I am part of a company who has spent $0.00 in advertising and nets $1 million+/year. The business is construction so its easy to get to the million mark, but the point is Word of mouth is a GREAT way to build a business..

    There has been 0 downtime in work, even through the 08 crash... so, word of mouth is a great asset.

    Example:
    John uses your services. John knows people and is casually talking to Pam. Pam is looking for something similar to what John is using...Pam inquires...
    Pam buys because she knows someone who has personally used this services and the level of TRUST is higher then if JOHN was no in equation.
    Here's the thing. Both of these statements are only half truths. Harold's statement, as written in the quote, misses the context that the rest of his post contains.

    I'm in the "word of mouth is great" camp, yet I don't rely on it exclusively. I still cold call when I happen to drive buy a potential customer that I'm not dealing with. Yet I can almost guarantee that the construction company you work for had to hustle and cold call at times.
    Brad Miedema
    Fulcrum Saw & Tool

  2. #12
    Web Consultant
    Array
    Join Date
    Aug 2008
    Location
    Las Vegas
    Posts
    9,856
    Blog Entries
    1

    Default

    Quote Originally Posted by americanmailprofits View Post
    I disagree with this tremendously. I am part of a company who has spent $0.00 in advertising and nets $1 million+/year. The business is construction so its easy to get to the million mark, but the point is Word of mouth is a GREAT way to build a business..

    There has been 0 downtime in work, even through the 08 crash... so, word of mouth is a great asset.

    Example:
    John uses your services. John knows people and is casually talking to Pam. Pam is looking for something similar to what John is using...Pam inquires...
    Pam buys because she knows someone who has personally used this services and the level of TRUST is higher then if JOHN was no in equation.
    That's a referral. It's sales. It wasn't just "word of mouth", someone did something to get the sale. There was a personal relationship and a referral. Yeah, you can do that all day long if you are a good salesman and have a decent network to call on.

  3. #13
    Registered User
    Simply Mia's
    Array
    Join Date
    Nov 2018
    Location
    Beautiful West Seattle WA
    Posts
    7

    Default Your best website isn't your website :)

    Norma, word of mouth might as well be dead as compared to online advertising, my advice is to concentrate on your Google Map listing. I'd love to go through the whole process, but here it is condensed:

    Establish a Gmail address specifically for your business at https://www.google.com/gmail/about/ -- you could call it something like pencilboxbookkeeping@gmail.com

    Claim your business through Google Maps -- just go to https://google.com/maps and enter the name of your business. If you see "Is this your business", click that and go through the claiming process.

    Once you've claimed your business, go into your Google My Business dashboard -- access that at https://www.google.com/business/ and sign in with your Gmail address.

    Add photos. In your type of business, photos of yourself and your staff, a storefront photo, etc. Keep thinking about photo ideas that would be interesting and informative. You can't have too many photos.

    Go to the Info section and add categories, look for accounting, bookkeeping, etc, just start typing and you'll get category suggestions. Be super-honest with your categories.

    Go to the Info section and add your business description. Fill that up with what you do and where you do it.

    Link to your Google Map from everywhere you can, like we do below -- go to Google Maps, enter your business name, click on Share, and copy the short link.

    https://goo.gl/maps/PeHrPPygxKG2 << our Google Map listing.

    Also highly consider embedding your Google Map on every page of your website. Again, as above, click on Share, click on Embed, copy that code, and put it into a document. You or your Webmaster can then embed that code into the code side of your website builder program.

    Ask your best customers for reviews. Get past the hesitancy to ask for reviews, you need them.

    Many SEO experts are now calling your Google Map listing "your new website" -- people can look at your listing, get directions, read and give reviews, look at photos, and CLICK STRAIGHT THROUGH TO YOUR WEBSITE anyway.

    Google Maps is free, website SEO is $$$$$ -- also we've seen most bookkeeping services and accountant pay very little attention to Google Maps, so you definitely have a chance to rank!

    Professional Waxing Services in Seattle WA

  4. #14
    Registered User
    Simply Mia's
    Array
    Join Date
    Nov 2018
    Location
    Beautiful West Seattle WA
    Posts
    7

    Default

    Oopsie, looks like our friend Norma might be out of business?

    No mo http://pencilboxbookkeeping.com


  5. #15
    Registered User
    IT
    Array
    Join Date
    Feb 2019
    Location
    USA, California San Jose
    Posts
    20

    Default

    Are you not ready to move beyond traditional marketing procedures? I mean you can advertise your offers effectively on various social media sites. If not, Television and print media are also effective though it will take some time to give positive results. Goodluck

  6. #16

    Default

    Quote Originally Posted by americanmailprofits View Post
    I disagree with this tremendously.
    Never made it to a million but I used to run a business with a six-figure income that was mostly built on relationship marketing and word of mouth. Never used LinkedIn don't like it.

    Regards,
    Steve MacLellan

  7. #17

    Default

    I have this problem too. I market to locals on Facebook. I do need to pound the doors more face to face.
    Chris
    Owner Cel Financial
    https://incometaxprepfillmore.com/

  8. #18
    Amature Expert
    Array
    Join Date
    Nov 2019
    Location
    Milwaukee
    Posts
    60

    Default

    Quote Originally Posted by pencilbox View Post
    I know that businesses like mine spread best through word of mouth and I have told everyone I know about my work and that I am looking for clients.!
    Yes, word of mouth is the best. But it takes (free) planning to have it work for you.

    2. Who can refer these prospects to you?
    For each of the following groups include both existing and former. For example, you would consider existing and former vendors, customers, employees, competitors, etc. Or you could consider combinations such as former employees of competitors.
    • Vendor • Customers • Employees • Competitors • Relatives • Prospects • Prospects who did not convert • Neighbors and friends • Church members • Association members (Fraternal, social, industry, charity, or interest based.) • Other businesses and professionals who your prospects trust in your area. • Other businesses and professionals who your prospects trust outside your area. • Leaders or celebrities who your prospects admire, respect and/or trust (Such as Tony Robbins, Fran Tarkington, Vie Conant, Denis Waitley, Tom Phillips, Michael Jordan, etc.) • Magazines editors, writers for publications. • Special interest groups (Cigars, travel, music, whale watching, etc.) • Who do the prospects do business with before, during and after the prospect does business with you. In other words, who has the customers you want • Governmental regulatory agencies

    3. Set the stage for getting referrals
    • First make sure you have a good or valuable product or service. If not, improve it. • Revere what you do. • Position yourself as different from your competitors, • Show interest in them by asking them about themselves, • Tell them why your product or service is of better value. Educate them. If they are a customer, tell them what buying from you means to them both in the present and in the future, Explain that they owe it to their friends, relatives and associates to refer them to you if they care, really care about them. Explain that even if that the referral does not buy, you will provide a valuable service for them by letting them know what they should look for, what they should avoid what they should expect, what they might overlook, and anything else which could negatively or positively affect the referral, • Explain that you will be a professional and the referral will thank the person who referred them to you. • Give them reasons why they should give you referrals. Explain that you get much or most of your business by referral. Because you do get referrals, you are able to invest your money and your time in providing a better product or service,

    93 Referral Systems - Jay Abraham
    Last edited by SkyWriting; 11-15-2019 at 08:19 AM.

  9. #19

    Default

    Congratulations on having the skills and ability to provide the service!

    I am hoping to start my own bookkeeping service, too. Yet I don't know where to begin. Currently I am taking online college courses for Accounting and am looking for more resources that will help me learn real world skills.

    May I ask how you acquired the skills and experience necessary to become a bookkeeper?

    I like the idea of getting out and talking to people to get new clients. I have no experience to speak from, but I know you can make a big impact on someone if you talk to them in person and leave behind small gifts as someone suggested.

    Good luck with your endeavors!

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •