Page 1 of 2 12 LastLast
Results 1 to 10 of 12

Thread: B2B marketing for transport & logistics industry - where to start?

  1. #1

    Default B2B marketing for transport & logistics industry - where to start?

    Hi All,

    Newbie here. My husband and I recently started a road transport & logistic business and are keen to expand to provide our service to manufacturing businesses.

    I'd like to hear your thoughts on marketing ideas for B2B. Do you think the social media platform is suitable for the transport & logistic industry as we are targeting well established and large companies.

    I was thinking of email marketing or sending our info packs.

    You're thoughts & ideas will be appreciated. Thanks in advance.

  2. #2
    Post Impressionist
    Array
    vangogh's Avatar

    Join Date
    Aug 2008
    Location
    Boulder, Colorado
    Posts
    15,061
    Blog Entries
    1

    Default

    I wouldn't think social media is best place for B2B marketing. It's hard to know without actually trying, but I would agree with email marketing and sending out info packs. Are you looking at specific companies? If so why not do some research on those companies. Find out where people who work there spend time online and see if you can be there. Maybe there's a way to discover what they're looking for when it comes to logistics and then letting them know you can do whatever it is.
    l Join me as I share my creative process and journey as a writer | StevenBradley.me
    l Design, Development, Marketing, and SEO Tutorials | Steven Bradley's Notebook
    l Get my book about Design Fundamentals

  3. #3
    Registered User
    Array
    David Hunter's Avatar

    Join Date
    Jan 2014
    Location
    Cleveland, Ohio
    Posts
    1,237

    Default

    Curious... why should these manufacturing companies choose to do business with you versus all the other options available to them (This is an important question)?

    I'm a huge fan of direct mail... why? Because it works! But, you have to make sure it gets past the gatekeepers. So, you need to think outside-the-box.

    What would be in your info-packs?
    David Hunter | Duke of Marketing | Retired Real Estate Agent
    www.DukeOfMarketing.com
    www.TheSaviorsMinistry.org

  4. #4
    Web Consultant
    Array
    Join Date
    Aug 2008
    Location
    Las Vegas
    Posts
    9,844
    Blog Entries
    1

    Default

    Quote Originally Posted by jas View Post
    Hi All,

    Newbie here. My husband and I recently started a road transport & logistic business and are keen to expand to provide our service to manufacturing businesses.

    I'd like to hear your thoughts on marketing ideas for B2B. Do you think the social media platform is suitable for the transport & logistic industry as we are targeting well established and large companies.

    I was thinking of email marketing or sending our info packs.

    You're thoughts & ideas will be appreciated. Thanks in advance.
    What does your website look like? Inevitably whatever you do outside of physically shaking hands with people and signing them up personally will bring people back to your website. It's the foundation of ALL of your online marketing.
    Any advice we give to try this, try that, go here, is wasted if people end up at a bad website.

    You need to start there, and then branch out from there.

  5. #5
    Registered User
    Array
    Join Date
    Feb 2013
    Location
    Ontario, Canada
    Posts
    1,349

    Default

    What makes your service different from UPS or Fedex?
    Can you offer overnight or same day emergency delivery?
    How about LTL or FTL loads? What about oversize/overweight loads?
    Do you ship international?
    Do you offer import and export brokerage for a reasonable price?
    Do you offer insurance against damaged shipments? How are the values calculated?

    These questions may not be directly related to marketing, but you will need to answer them in order to close sales.

    Aside from that, get a pair of comfortable running shoes, fill a gas tank, hit the road, and start stopping in at places locally to get your name in front of your potential clients. Websites are great as part of a long term marketing strategy, but if you need to start drumming up work yesterday, you need to get out physically and start hustling.
    Brad Miedema
    Fulcrum Saw & Tool

  6. #6

    Default

    thank you all for your replies - great points made.
    I've always thought social media isn't a professional tool for marketing when targeting B2B clients but I have been reading a lot lately if done properly can work (not to mention cheaper option). However I don't think im good at it

  7. #7

    Default

    information about the company, our services offered, compliance and health & safety....?

  8. #8

    Default

    Quote Originally Posted by Fulcrum View Post
    What makes your service different from UPS or Fedex?


    Aside from that, get a pair of comfortable running shoes, fill a gas tank, hit the road, and start stopping in at places locally to get your name in front of your potential clients. Websites are great as part of a long term marketing strategy, but if you need to start drumming up work yesterday, you need to get out physically and start hustling.
    My husband suggested this. A friend of ours did this and his company is huge now. nothing better than meeting potential customers face-to-face.

  9. #9
    Registered User
    Array
    Join Date
    Feb 2013
    Location
    Ontario, Canada
    Posts
    1,349

    Default

    Quote Originally Posted by jas View Post
    information about the company, our services offered, compliance and health & safety....?
    Exactly. You don't need to give the nitty, gritty details but an overview is always good. Something as simple as "Our drivers will always wear appropriate safety gear and will yield right of way to your equipment" can suffice.
    Brad Miedema
    Fulcrum Saw & Tool

  10. #10
    Registered User
    Array
    Join Date
    Dec 2012
    Location
    New York
    Posts
    712

    Default

    In the past I’ve found trade shows to be great opportunities to target certain industries. You don’t necessarily need to be an exhibitor which can be expensive. I’ve done what I call the reverse trade show. Just attend and visit the exhibitors with a handout. It’s a concentrated captive audience in a way. You may be surprised at the response. Just a thought.

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •