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Thread: My website

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    Hi BobJob, Just analysed your website.
    First the good things.
    On User experience, no issues found (100/100). Your website is responsive and works well across devices (which is kind of mandatory these days due to popularity of Android and iPhone).

    Now few issues.
    You need to eliminate render blocking javascript and css.

    http://ajax.googleapis.com/ajax/libs.../jquery.min.js
    http://maxcdn.bootstrapcdn.com/boots...otstrap.min.js
    cdnjs.com - The free and open source CDN for web related libraries to speed up your website!
    http://www.boschertllc.com/js/jquery.form.min.js
    http://www.boschertllc.com/js/jquery.flexslider-min.js

    You also need to leverage browser caching in order to further speed up your website.
    Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

    Also try to optimize the images. That would further enhance the speed.
    Optimize images
    Properly formatting and compressing images can save many bytes of data.

    On the website content, I am assuming you would be expert there.

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    I've got a question, what, exactly, is a safety chuck? You've got a brief description of the physics behind them and the recommended applications, but there is no description saying "this is what a safety chuck does".

    On a side not, I found your site in the past when looking for a self-centering 3-jaw chuck with a digital readout on it.
    Brad Miedema
    Fulcrum Saw & Tool

  4. #4

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    Thank you for the assessment anilverma. I'm going to run your suggestions by my computer guy to see what he says.

    Fulcrum, Safety Chucks are used in the Converting industry. They hold a shaft that has a roll of material (paper, foil, plastic, etc) on it off the ground so you can either wind material onto a roll, or unwind material into a machine to... slice it into sections, laminate it, print on it, etc... Your complaint is one of our regular ones, especially at trade shows. I'm working with my graphics people to come up with something that both shows off my product and also shows what it is used for.

  5. #5
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    Quote Originally Posted by Bobjob View Post
    Fulcrum, Safety Chucks are used in the Converting industry. They hold a shaft that has a roll of material (paper, foil, plastic, etc) on it off the ground so you can either wind material onto a roll, or unwind material into a machine to... slice it into sections, laminate it, print on it, etc... Your complaint is one of our regular ones, especially at trade shows. I'm working with my graphics people to come up with something that both shows off my product and also shows what it is used for.
    You don't need a graphics guy to make it clear what your product is, what it does, and why your target customer needs it. You can and should do that in the copy of your home page. You have the room.
    If you read your opening statement, you jump right to the end.
    At Boschert, we will be happy to work with you to determine the right product for your needs. No matter what your project we can customize a safety chuck to deliver the results you are looking for.
    What happened to making me want this thing, or telling me why I need it?

    Your website’s Home page should be a crystal clear snapshot of who you are, what you do, or what you’re selling.

    1. Target your market
    2. Sales / Promotional copy
    3. Call to action/ close the sale.

    There's a flow to it. A beginning middle and end. I'd actually like to see an image or video of the product in action. Doesn't have to be fancy. Here's an example: https://www.youtube.com/watch?v=k8TzNTnrLxw

    You direct people to other pages to find out on their own what the product is without a clear direction to that information. Basically you leave them hanging and assume that they'll scroll back up to the navigation to find the F.A.Q's and history.

    You also have competing calls to action. A call to action should be used to lead people to take a specific action. It shouldn't be used as additional navigation.

    If your goal is to get people to contact you, then remove the other call to action. You also have too many call to action buttons in such a small area.

    If your goal is to give them a choice of either calling now, or going right to the shop, then have your shop button say "Shop" or "see all products" or something that is clear that this is where you go to see all products and buy them now. "Find great deals" doesn't do that. It's abstract. Find great deals for what? You haven't even told me what this is and why I need it.

    Since you have contact info in the sidebar, then maybe "shop" should be the single call to action there.

    On your product pages, you aren't selling. You're just placing up the product with a buy now button. Again, assuming that people will automatically know which product they need. And even if some do, you still need to use words to put the product in their hand so that they can imagine themselves using it and solving their problem. Each of your products desperately needs sales copy.

    I like the fact that your phone number is on the home page and visible above the fold, yet you don't list any business hours or a contact person. You don't need a "learn more" button there, because the point of that area is to get them to call, not to keep clicking around. The call to action there should be "Call now" (or something similar).

    Last thing that I noticed right away is that this is an eCommerce site and there's no information about shipping, return polices, or the usual questions that people need answered before they pull out their credit cards.

    "Contact for more info" only cuts it when you're the only game in town. You have to give them a reason to contact you. If your website is doing it's job, by the time the phone rings you should be doing nothing but closing, not selling and answering questions that should have been clear on the site.

    Just think of how many people don't find the information that they need ( or want) and don't cal.

    All of the issues that are most notable on your site are copy writing and content and are easily fixable.

  6. #6

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    Wow! Good stuff Harold, much obliged.

  7. #7

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    Nice design, but it looks like from the last decade. For such kind of website you should better use some of landing page templates.

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    I'm gonna be completely honest, it's not bad.

    However, I am not a fan of the animated hover effect you have. I have found it look a lot more professional without it. Also, have you tried seeing what a carrot would look like with the dropdown? Also, I don't know if it's just me, but if I were you I'd increase the width, possibly to full width because for some reason, again I don't know if I'm alone in this, but small width sites look old to me :/

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