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Thread: The Best Way to Expand My Business?

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    Default The Best Way to Expand My Business?

    I started my business as a local SEO about a year ago and have watched my client list slowly increase over that time.

    I've used adwords and various forms of social media, but my best results have come from cold calls.

    My "hook" - I will build and rank a targeted lead generating website for free and I am only compensated based on the leads the website generates.

    My clients (especially those with minimum marketing budgets) have reacted favorably to the fact that they only pay for the results.

    The problem is that - even though, yes, cold calling has yielded the best results so far - most business don't seem to respond well to cold calls. And while I would like to scale up to pull in more clients I would like to scale down on the cold calling. Which is why I created this thread.

    I would like to here from small business owners about what you feel would be the best way to reach out and contact perspective clients (or more specifically "how would you prefer to be contacted")?

    Thanks in advance, I look forward to your ideas.

    Peace
    Last edited by RogerMudd009; 12-13-2015 at 02:12 PM.

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    Quote Originally Posted by RogerMudd009 View Post
    I would like to here from small business owners about what you feel would be the best way to reach out and contact perspective clients (or more specifically "how would you prefer to be contacted")?

    Thanks in advance, I look forward to your ideas.

    Peace
    I don't want to be contacted unless I've expressed interest, or signed up for something with the understanding that I may get contacted.

    I've found the best way is to be there when they're ready and looking for what you have to offer.
    That means building a professional website, landing page, or having a great offer and that it be found quickly in search.

    My "hook" - I will build and rank a targeted lead generating website for free and I am only compensated based on the leads the website generates.
    Yes, this is a great hook. The problem is that it is difficult to do and the people who are successful at it usually spend a fair amount of money on ads and marketing to drive those leads to whatever their capture is..."call this number" or "sign up for this thing".

    Selling or generating leads can be a profitable business. But you have to be a great marketer to get them.

    Some of the best in the business are Angie's List, Home Adviser, Lending Tree, BankRate, Cars.com, YP, Travelocity, Expedia, and many others. Look at the marketing that they do to bring leads to their websites.

    I'm not saying you have to be on that level of marketing and ad spending, but you do need to create that level of usefulness for consumers in order to be able to generate leads for your customers.

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    Cold calling is still the best marketing option. That and emails.
    Now the problem is that both of those campaigns need to be bulletproof. You have to have quality lists, top notch script and a lot of patience.
    I offer a lot of online small business services, so I've been through a lot of cold calling, emailing and anything that you can think of.
    For general email sending please take your time and read my blog, it's too long to paste it all here.
    There are the ways to send email, to generate emails and have a newsletter that you can send out montly.
    For cold calling I don't have much to say except go by the ear, it is definitely still the best marketing option.

    The way I would like to be contacted? Well I would say email, because you can filter out what you don't want to see, and if I like something I can give it a chance.
    Now that all depends on the niche you are in. You need to sit down and put down on a paper who you are targeting. What they want to see, read, hear, and how they want to be contacted.
    If you get this right you will be expansing your business easily.

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    Thanks for the advice. I may have some more questions for you in the future.

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    Cold calling works and always will, but if you want to scale it down then you need to market directly to your target market.

    So, send direct mail with an amazing offer. You could send postcards, sales letters, 3D mail, flyers, etc. You could advertise where you target market hangs out (if they're reading a certain magazine or trade journal then advertise there).

    Like Harold said, be sure to have a great offer! Give people a reason to respond to you.

    And, be sure to always follow up and test-Test-TEST everything!
    David Hunter | Duke of Marketing | Retired Real Estate Agent
    www.DukeOfMarketing.com
    www.TheSaviorsMinistry.org

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    Have you built and ranked yourself a targeted lead generating website?

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    hello RogerMudd009, I am an aspiring business owner as well and its pretty tough to get those leads from cold calling for myself. What I found is the same approach as Harold Mansfield. Most of the time cold calling is never really invited by potential customers. They either want to be recommended to you or get the service for free and now you are working for free. I think I try to focus on others referring my business. I use a lot of marketing opportunities like blog posts, guest blogging <removed> Just my two cents but I am always looking to find new ways to promote my business. I find that ADS don't work as well and its basically throwing money in a bucket with a hole in it, unless you have a serious niche, ads just haven't worked for me. <removed>
    Last edited by Harold Mansfield; 12-19-2015 at 01:03 PM. Reason: Removed. Just joined, 1st post, promotion.

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    Hey are some advice:

    Cold calling is not well received in terms of B2B marketing and the reason why is because it disrupts the business owners train or thought or task on hand. If you were in their shoes, do you want to be distracted by 50 cold calls a day that may not be relevant to your business? Most likely not. Also cold calling is quite inefficient due to the cost per call and the time it takes to dial the number. When you do reach the decision maker, you will need to pass their gatekeeper like a personal assistant or secretary.

    The best way is to prospect as many customer by email as possible. This is non intrusive and they can get back to you in their own time. Use email to get them on the phone. Dont go into too much detail about your business. The email is to get them interested in a phone call so when you do call, it is a hot lead.

    My 2 cents
    Outsource all your BUSINESS MARKETING needs to our team of specialists!

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    First off, great model and fantastic value prop!

    I generally react better to email marketing from businesses that I'm familiar with. If you aren't doing your own content marketing and some vary basic display and targeted social, chances are your best prospects have never heard of you before you show up in their inbox or on the other end of the line. Brand awareness matters. I would consider investing in it!

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    Having worked in telemarketing for a while I understand the situation you are in. Although effective, cold calling can be a very tedious and mundane task. What I having been looking into lately is social media, It seems as this is the direction marketing is going towards. As I have heard many millennials say "If your not on social media your not in my radar." But, then again it all depends on what your business is in this case SEO and exactly what types of business your trying to target.

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