This came up with one of our corporate partners a few months ago. We have a blog for our company, which I write. Since we had a blog, they wanted a blog. Apparently they got the idea that all up and coming companies have blogs.
I think a blog is a benefit to companies in certain industries and certain situations, but I don't think every company needs one. I also think there are a lot of factors that need to be considered when starting a blog. Some companies just slap something up and call it good and the blog ends up doing more damage than good.
Do you think every business can benefit from having a blog, or should some businesses stay away from that form of publicity?
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