Page 2 of 3 FirstFirst 123 LastLast
Results 11 to 20 of 21

Thread: HELP! I need some advice on my Webstore

  1. #11

    Default

    Quote Originally Posted by gailofmaine View Post
    I hope to establish a store where customers feel they can come right to me for the best prices and know the quality will be honestly described. I hope to market to woman of all ages from teens to young mothers to professional women. I try to market to women as they are the major buyers for the family. I really want to get a designer/marketing pro but they cost so much.
    In the consumer market, women may buy the most, but they may also do the most price shopping. My wife is a shopaholic. Both online and in stores. Perhaps because we went through some bad financial times, she also is an incredible price shopper. In a physical store, she googles the best price for everything she is considering purchasing.

    What I am suggesting here is have you really looked at the profit you will make from your target market. You can sell stuff at higher profit margins in fewer numbers and make money or you can sell a lot of stuff at lower margins and make money. Starting out, the first option will be a much easier and less expensive website to build. It will take a lot less management from you. You can grow from there to the low margin high volume model you seem to have selected.

    I would guess that many womens products cost pennies to make and sell for outrageous markups. Lipsticks, perfumes etc. Of course the manufacturers spend outrageous amounts of money on marketing.

    What I am suggesting here is not only do you need to redo your website, but do a lot of research on your products, competitors, and come up with a profitable business plan.

  2. #12

    Default

    Quote Originally Posted by gailofmaine View Post
    I really want to get a designer/marketing pro but they cost so much.
    A "cost" has little to no return.

    Hiring a pro is an investment.

    Most of the folks I've worked with that used the free tools like Wix lost more in trust and reputation than they "saved" in money.
    || VMdoh - Drupal development, consulting, and support

  3. #13

    Default

    Hey Gail,

    I have to agree with others that your site is not ready to advertise. I'm actually surprised you got one sale, but that may be a good sign. You would improve your site by 1000% if you just change some of the contrast issues that make text very difficult to read. Change the font or at least the contrast between the font color and background color so the font stands out more.

    I've reviewed many of these website builders and they are decent options for people creating sites on a budget.

    Here are two videos I made on Weebly eCommerce and Shopify, two ecommerce solutions that I like very much.

    Weebly eCommerce: https://www.youtube.com/watch?v=Sgr2sq07k5Y

    Shopify: https://www.youtube.com/watch?v=h5pm3iajEgI

    and a comparison between the two: Shopify vs Weebly eCommerce - 2 Options for Selling Online

    From reading this discussion, it sounds like Weebly eCommerce would be a good fit for you. It has tighter design so you won't create basic design issues that are problems on your current site. The checkout process is more user friendly and clean compared to Wix. You can always upgrade to Shopify or a self-hosted option like Wordpress in the future if your sales increase.

    Wix is a great website builder, but it includes so much flexibility in design that it is easy to make things look "off" if you aren't a designer yourself. It's also not very strong in the e-commerce department.

    You're competing in a tough space. I think it's hard to compete with a store that offers items in many categories. Usually specializing in one will make it easier for you to gain popularity in that category. Something to think about.

    Hope that helps.
    I'm creating simple affordable websites for 200 Small Business Clients

  4. #14

    Default

    @WebEminence - have you seen website builder sites rank well in Google?

  5. #15

    Default

    I have a wix website for at least 8 more months, can I get someone that will do a makeover on my site? Can anyone recommend someone that can do it affordably. I don't need big & fancy yet but I would like a good internal search and be able to manipulate my images to different order, page for sales. Do I need someone to manage my marketing?

  6. #16
    Web Consultant
    Array
    Join Date
    Aug 2008
    Location
    Las Vegas
    Posts
    9,855
    Blog Entries
    1

    Default

    Quote Originally Posted by gailofmaine View Post
    I have a wix website for at least 8 more months, can I get someone that will do a makeover on my site? Can anyone recommend someone that can do it affordably. I don't need big & fancy yet but I would like a good internal search and be able to manipulate my images to different order, page for sales. Do I need someone to manage my marketing?
    Gail, Unfortunately we don't allow business dealings on the forum so I'd have to delete anyone who posted publicly for you to contact them.
    But there are quite a few web designers, developers and support people on the forum and you are welcome to contact any of them via PM or directly.
    Last edited by Harold Mansfield; 12-19-2014 at 09:58 PM.

  7. #17
    Registered User
    Array
    GaWebDev's Avatar

    Join Date
    Jan 2015
    Location
    Georgia, U.S.
    Posts
    13

    Default

    As has be iterated but it may be worth emphasizing again. Get off the wix. That's about 1/2 the problem. Find a good, experienced, & reasonably priced eCommerce developer to build your shop on something else (preferably open source) wordpress/woocommerce or even Magento CE if your going big 500+ SKU. The limitations inherent in using many DIY (do it yourself) shop products are tremendous although not easily discernible to anyone not well versed in eCommerce development.

    Even great shops built the right way on the right platform take a considerable amount of time and money to generate revenue (especially if they are new or the market is somewhat saturated). The old assumption that "if you build it they will come" is so NOT true nowadays with web. Maybe in the 90"s but the online scene particularly eCommerce is saturated these days and actually takes time, good marketing, and $ to make it happen.

  8. #18
    Registered User
    Array
    Join Date
    Sep 2014
    Location
    Boston
    Posts
    65

    Default

    The site looks like one of those archived sites from the 90's. Nothing personal. I really feel sorry that you ended up wasting paying for that much ads. But that's what's great about communities like these. In the future, I'm sure you'll first consider to ask for people's opinion in this forum, which are always gold!

  9. #19

    Default

    The posts here are a little harsh and hard to take, but I have to agree your site is not very appealing. Two things I noticed are the hard to read type face and the stock photos. You are also in a crowded category of women's apparel which makes it hard for you.

    I have to admit that I use a hosted site builder type company with ecommerce because of the high cost of a web designer. The one I use offers a huge variety of templates and you can add html to improve the design if you have the experience to do so.

    It does not happen overnight! It takes time to build trust and an email list so you can market to your customers. Starting out you must constantly study and learn how to improve all aspects of your site.

  10. #20

    Default

    Possibly go with someone like shopify, or even a wordpress theme. These themes are pre made by designers and you just plug in your products and information. I would be happy to talk more and help you any way that I can!

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •