
Originally Posted by
Harold Mansfield
Well, it's not my place to questions someone elses quote with no information, but I agree with the previous statement that people really don't understand how much knowledge and time goes into building a website. It's not just plopping in stock images and any old text just to fill out the page. Especially when you are talking about eCommerce.
When people say "web design" they are only thinking of the actual colors and shapes. They think we just code something pretty, and the content and structure just appears out of nowhere and everything is magically user friendly and converts. They give no thought to how that stuff gets there, why it's there, and how it is arranged in a way to stimulate visitors into doing business with you or taking some sort of action.
I'm here to tell you, the content and structure is the most important part. Pretty is just the package, but pretty by itself doesn't make sales. Proper structure and compelling copy can sell on a paper bag.
There are so many little ways to cost yourself sales that a pro will know how to avoid.
I know it's hard for many people to understand because after everything is done it looked so easy from the standpoint of the person who didn't do the work. But there is a method to our madness. Designing a website is less about colors and shapes, and more about getting into the heads of visitors and potential customers and manipulating how they feel about your company in order to get them to take a positive action. And it should be so seamless that they don't even notice it. Plain and Simple, it's marketing.
And you can't learn that by reading the instructions of a site builder.
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