Quote Originally Posted by EmilKazaryan View Post
By spending more MONEY! Sorry that might be kinda Bold, but that's the TRUTH.
It takes more than just spending money. For most, if not all, members and readers of this forum advertising dollars need to be targeted. Unlike the large, billion dollar, chain supermarkets, we don't have a bottomless pit of marketing dollars. We need to know that greater than 50% of our advertising dollars are reaching our preferred customers and clients. I got my two largest customers with a business card, ugly and poorly written price sheet, and a hand shake.

The flip side to your argument is that, in general, supermarkets cater to the lowest common denominator which is also the largest group of potential customers. I wouldn't be surprised if 95% of our members deal B2B rather than B2C which changes the approach to marketing.