I just thought I'd share one of my more successful ideas for marketing - and it didn't cost anything.
Instead of joining an overpriced and overstructured (in my opinion) networking group (i.e. one that rhymes with BMI - I started my own which has worked out quite well).
It started with one other guy who I became friends with because we were both new to our businesses that were services for dogs (he's a dog trainer and I install underground dog fences). We would call each other often to share ideas and frustrations. Then we decided we should just meet for lunch once a month. Now, we have invited dog groomers, pooper scoopers, veterinarians, and other dog related businesses to join us. We dont' have any dues and very few rules. It's just a bunch of people getting together to share ideas and help each other out. We end up doing a lot of cross-marketing and give each other referrals. The fact that we are all in dog related businesses makes it a much better use of my time than meeting with a bunch of unrelated organizations.
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