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Thread: Favorite Copywriting Book?

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    David Hunter's Avatar

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    Default Favorite Copywriting Book?

    What are your favorite copywriting books??

    I love anything by Dan Kennedy, so naturally I love The Ultimate Sales Letter.

    I also love Tested Advertising Methods by John Caples (I have the 5th edition, but I've heard the older editions are better) and The Copywriter's Handbook by Bob Bly.

    There are others I like too, but what are your favorites?!
    David Hunter | Duke of Marketing | Retired Real Estate Agent
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    So... you don't read, huh?
    David Hunter | Duke of Marketing | Retired Real Estate Agent
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    www.TheSaviorsMinistry.org

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    I have to second the Tested Advertising Methods by Caples book.

    I'm also a fan of Hey Whipple Squeeze This which is a great book that really gets in your head.

    Third Suggestion - Made to Stick by Chip and Dan Heath. Not strictly copywriting, but more about crafting marketing messages. Still really useful.

    I refer to all three of these regularly. Hope this helps!
    Matt Carter
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    http://www.mgxcopy.com/mindshare

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    Thanks, Matt!

    I've never heard of those two so I'll have to check them out.
    David Hunter | Duke of Marketing | Retired Real Estate Agent
    www.DukeOfMarketing.com
    www.TheSaviorsMinistry.org

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